Lead Affiliate (Rahasia Fragrance)

Tanggung Jawab

Own the end-to-end execution and optimisation of affiliate programmes across Shopee, Tokopedia, TikTok Shop, and other e-commerce platforms.

Develop affiliate campaign mechanics, commission structures, voucher strategies, and creator activation plans aligned with sales targets and marketing calendars.

Identify, recruit, onboard, retain, and grow high-potential affiliates and creators to strengthen the brand’s affiliate community and drive sustainable GMV growth.

Build strong relationships with top-performing creators and manage performance discussions, campaign negotiations, and activation opportunities.

• Analyse affiliate performance across traffic, conversion, GMV, commission efficiency, creator productivity, and SKU contribution.
• Identify performance gaps, growth opportunities, and corrective actions based on daily and weekly data.

Lead campaign preparation with Marketing, E-Commerce, Design, Warehouse, and other internal teams to ensure product availability, asset readiness, and timely execution.

• Manage affiliate boosting, paid amplification, and budget allocation to improve campaign reach and sales contribution.
• Monitor competitor activities, platform trends, commission benchmarks, and creator movements to support growth strategy.
• Coordinate with platform representatives, and creators to resolve issues, improve account performance, and secure campaign support.
• Prepare clear performance reports, sales insights, and action plans for the Management.
• Guide junior teams and ensure affiliate administrations are executed accurately, quickly, and consistently.
• Own affiliate sales targets and deliver measurable contribution to overall e-commerce growth.

Kualifikasi

• Minimum 3 years of experience in affiliate or e-commerce roles.
• Proven lead-level results in driving GMV growth, affiliate performance, and team impact.
• Strong understanding of Shopee, Tokopedia, and TikTok Shop affiliate tools.
• Skilled in affiliate recruitment, retention, activation, and performance management.
• Strong analytical, negotiation, and reporting skills.
• Sales-driven, proactive, and comfortable working with targets.
• Able to manage interns and coordinate across teams.
• Experience in beauty, fragrance, or FMCG is preferred.