Live Streaming Specialist Operations

Job Purpose

To lead and manage end-to-end live streaming operations by ensuring effective host management, strategic planning, technical readiness, and cross-functional coordination to drive sales performance, operational efficiency, and brand engagement across live commerce platforms.  The role is responsible for ensuring all live streaming activities run smoothly, achieve commercial targets, and deliver a consistent and engaging customer experience aligned with company objectives.

Responsibilities

• Host Management
• Arrange and manage Host Live Streaming schedules
• Monitor and evaluate daily live streaming performance and host quality
• Direct and supervise hosts during live sessions
• Ensure hosts understand product knowledge, script, and live flow execution
• Maintain consistency in host performance and discipline
• Live Streaming Strategy
• Develop and execute live streaming plans for Payday, BAU, and Double Date campaigns
• Prepare weekly and monthly performance reports
• Analyze live streaming dashboard metrics and performance indicators
• Provide quarterly creative ideas and strategic concepts for managed accounts
• Identify improvement opportunities to increase conversion and engagement
• Technical Operations
• Manage broadcasting setup and live streaming equipment (Camera, Microphone, Lighting, OBS, etc.)
• Operate TikTok Streamer Desktop and related live streaming platforms
• Execute flash sale, giveaway, and promotional activities during live sessions
• Coordinate with Customer Service, Warehouse, and E-commerce teams regarding stock readiness
• Troubleshoot technical issues during live streaming
• Design & Display Management
• Develop concepts for OBS background or real studio setup
• Manage podium or live studio decoration and visual display
• Coordinate with the design team for visual materials and layout execution
• Ensure visual presentation aligns with brand and campaign requirements
• Marketing & Ads Support
• Collaborate with the marketing team to align live streaming activities with promotional campaigns
• Support paid ads and promotional initiatives related to live streaming
• Monitor campaign readiness and execution before live sessions
• Evaluate campaign effectiveness and recommend improvements

Requirements

• Bachelor’s Degree in Marketing, Communication, Business, or related field
• Minimum 3-
• 4 years experience
• in Live Streaming, E-commerce, Digital Marketing, or related roles
• Strong understanding of live streaming platforms (TikTok, Shopee, or similar)
• Strong analytical skills and ability to read live streaming performance metrics
• Good leadership, coordination, and problem-solving skills
• Able to work in a fast-paced and target-driven environment
• Fluent in English (spoken and written) —
• Mandatory