Skill diminta
CommunicationLeadershipSEO
Deskripsi
Job Description
This role reports to the Director of President Director and closely collaborates with Digital, Promotions and Product Development teams. This Marketing & Business Development Manager role will be instrumental in helping to develop and execute on the companies 360° business marketing strategies, ensuring consistent, innovative messaging across digital, social, retail, and PR channels, lead go-to-market strategies for new product launches, coordinating a holistic approach that maximizes business impact and consumer engagement, while partnering with our data and insights team to ensure business decisions are made with best-in-class data-driven understandings.
What You will Do
Business Marketing Strategy and Development
- Develop and implement long-term and short-term business marketing strategies that align with the company’s goals.
- Ensure brand consistency across all marketing materials and channels.
- Conduct market research and analyze consumer behavior to identify trends, opportunities, and challenges in the market.
- Set clear goals and KPIs for brand growth and performance.
Campaign Management
- Plan and execute integrated marketing campaigns to boost brand awareness and engage target audiences.
- Work closely with the digital marketing team to optimize online campaigns, including social media, email, and SEO efforts.
- Coordinate and oversee traditional marketing efforts, such as print media, events, and sponsorships.
- Measure and analyze the performance of campaigns, adjusting strategies for maximum impact.
Cross-functional Collaboration
- Collaborate with Digital and Product Development teams to ensure new products align with the brand’s positioning and market needs.
- Work with the sales team to develop promotional materials and campaigns that support sales targets.
- Partner with design and creative teams to produce branded content, advertisements, and promotional collateral.
Market and Competitor Analysis
- Monitor competitor activities and industry trends to keep the brand competitive and relevant.
- Regularly analyze consumer feedback, market data, and brand health metrics to adapt marketing strategies.
- Conduct SWOT analysis to identify areas of strength and opportunities for brand growth.
External Relations
- Manage relationships with advertising agencies, media partners, and other external stakeholders to promote the brand effectively.
- Oversee the planning and execution of brand-related events, trade shows, and sponsorships.
Who are we looking for
- Bachelor’s degree in Marketing, Business Administration, Communications, Psychology, or a related field
- Minimum 3-5 years of experience in brand development or brand management or marketing, preferably in manufacturing FMCG Industry.
- Proven expertise in creating and executing 360° campaigns across all consumer touchpoints
- Excellent written and verbal communication skills, with a talent for storytelling and ability to communicate simply and succinctly
- Strong understanding of omnichannel and digital marketing strategies
- Having strong leadership to lead teams and achieve target.