Marketing Communication & Brand Activation

Deskripsi pekerjaan Marketing Communication & Brand Activation SUSANI Group

Job Description

• Execute branding strategies and brand activation programs to increase brand awareness and strengthen brand positioning.
• Develop and implement sales promotion programs, such as discounts, bundling, seasonal campaigns, and other promotional activities.
• Identify potential partners and coordinate brand collaborations with external brands, communities, and business partners.
• Handle KOL and influencer collaborations, including research, talent selection, communication, negotiation, briefing, and campaign monitoring.
• Build and maintain good relationships with media, influencers, communities, and external parties.
• Assist in planning, coordinating, and executing company events and brand activation activities.
• Coordinate with internal teams, vendors, and external partners to ensure marketing activities run smoothly.
• Monitor and evaluate the performance of promotional campaigns, brand collaborations, KOL activities, and events.
• Prepare reports and documentation for all marketing activities.

Requirements

• Minimum Bachelor's Degree (S1) in Marketing, Communication, Public Relations, Management, or related fields.
• Minimum 1–2 years of experience in Marketing Communication, Brand Activation, or a similar position.
• Fresh graduates with relevant internship or organizational experience are welcome to apply.
• Understand branding, marketing campaigns, sales promotions, and brand collaborations.
• Familiar with KOL/influencer management and social media marketing.
• Have experience in event planning and execution.
• Good communication, negotiation, coordination, and interpersonal skills.
• Creative, proactive, detail-oriented, and able to work collaboratively.
• Able to work with deadlines and handle multiple tasks.
• Willing to attend events and conduct field activities as required.