Skill diminta
CanvaCommunicationCopywritingCreativityGoogle AnalyticsMicrosoft OfficeNegotiationProject Management
Gaji pasar untuk posisi ini
Median Rp4 jt/bulan · rentang umum Rp2,6 jt – Rp5,4 jt
Berdasarkan 636 lowongan Social Media se-Indonesia (semua level).
Lihat data gaji selengkapnya →Deskripsi
Deskripsi pekerjaan Marketing Communication PT Jawara Mode Kreatif
Description
The Marketing Communications team is responsible for designing, developing, and implementing integrated marketing communication strategies to increase brand awareness, build a strong brand image, and support sales targets for the women’s fashion brand. This role plays a pivotal role in conveying the brand story, managing all brand communication touchpoints, and ensuring message consistency across all channels, both online and offline.
Responbilities
- Branding & Communication Strategy
- Understand the concepts of branding, brand positioning, and brand identity
- Ability to develop an integrated brand communication strategy (online & offline)
- Understand consumer behavior and fashion market trends
- Ability to conduct research on market trends, competitor activities, and consumer behavior
- Digital Marketing & Content
- Understand digital marketing, content marketing, and social media strategy
- Strong copywriting and storytelling skills
- Ability to develop creative ideas for out-of-the-box campaigns
- Understanding of algorithms and best practices on social media platforms (Instagram, TikTok, etc.)
- Campaign & Project Management
- Ability to design and coordinate integrated marketing campaigns
- Understanding of 360° marketing initiatives from planning to execution
- Ability to manage multiple projects simultaneously
- Analysis & Evaluation
- Possesses analytical skills to evaluate campaign performance and promotional activities
- Accustomed to working with targets and data-driven approaches
- Ability to measure ROI and campaign performance
- Public Relations & Partnerships
- Understands PR, media relations, and press releases
- Ability to manage collaborations with the media, influencers, KOLs, communities, and brand partners
- Ability to negotiate and build strong relationships with various parties
Qualification
- Education: Bachelor’s degree Any Major (Communication, Marketing, Public Relations, or Management well liked)
- Experience: 1–2 years in Marketing Communications (preferably in the fashion, retail, or lifestyle industries).
- Knowledge: Branding, digital marketing, content strategy, campaign management
- Skills: Copywriting, communication, negotiation, data analysis.
- Tools: Microsoft Office, Google Analytics, Canva/Adobe (a plus).
- Personality: Creative, detail-oriented, proactive, adaptable, collaborative.
- Special Qualifications: Passion for women’s fashion and a good sense of style.
- Send CV & Portofolio.