Marketing (F&B)

• Deskripsi pekerjaan Marketing (F&B) PT Sumber Boga Indonesia
• Marketing (F&B)

Responsibilities

• Manage marketing plans and daily marketing activities for 5 brands.
• Find, contact, negotiate, and coordinate with influencers/KOLs.
• Build and maintain relationships with influencers, content creators, vendors, and partners.
• Create promo menus, campaign offers, seasonal promotions, and brand-specific deals.
• Prepare and manage a promo bank containing campaign ideas, discount offers, bundles, captions, visuals references, and promotional mechanics.
• Stay updated with current trends on TikTok, Instagram, food/lifestyle content, viral campaigns, and competitor activities.
• Suggest creative marketing ideas based on what is trending.
• Coordinate with internal teams for campaign execution, content needs, product/menu updates, and promotional materials.
• Monitor campaign performance and give simple reports or recommendations for improvement.
• Help ensure each brand has consistent marketing activity and brand identity.

Requirements

• Experience in marketing, social media, influencer management, brand marketing, or F&B marketing is preferred.
• Strong understanding of Instagram, TikTok, influencers, and online trends.
• Creative, organized, and able to handle multiple brands at once.
• Good communication and negotiation skills.
• Able to create promotional ideas that are attractive and relevant to customers.
• Detail-oriented and comfortable managing deadlines.
• Can work independently and take initiative.