Marketing Manager

• Job description for Marketing Manager at CÔNG TY TNHH THƯƠNG MẠI DỊCH VỤ TRENDY BEAUTY COSMETICS
• Role Purpose

Lead the Marketing team and keep the brand consistent across every touchpoint. Grow revenue from KOC/affiliate, livestream, content and owned channels. Provide the strategy, messaging and assets our outsourced partners need to hit their KPIs.

• Key Responsibilities
• A. Performance (70%)

KOC, affiliate and livestream (20%): build and run the KOC pool, commission tiers, seeding scripts and livestream sales scripts. Cut sources that miss standards.

• Content and assets (15%): plan organic content. Coordinate the Art team to produce assets for our channels and for outsourced partners.
• Owned channels and CRM (15%): move customers from marketplaces to Facebook, Zalo OA and the website. Build repurchase and loyalty flows.
• Outsourced partner coordination (10%): provide inputs, approve brand compliance and join regular performance reviews.
• Marketplace listing, SEO and reporting (10%): optimize listings. Send a weekly report to the COO on the channels in scope.
• B. Branding (30%)
• Strategy and master idea (10%): protect the brand positioning. Build a quarterly master idea that guides all activities.
• Campaigns and IMC (10%): plan the annual and quarterly marketing calendar. Lock each campaign at least 30 days ahead.
• Creative direction (5%): set creative direction with the Art Director. Approve content against the brand guideline.
• Brand health (5%): track share of voice, sentiment and reviews. Guide PR and KOL partnerships.
• C. Team Management
• Assign work, set KPIs and review performance. Build the processes for briefs, content approval and asset handover.
• Propose team structure or outsourcing when needed.

Requirements

• 5 to 7 years of marketing experience, including at least 2 years managing a team.
• Background in beauty, cosmetics or FMCG/D2C.
• Hands-on experience running KOC/affiliate and livestream on TikTok Shop or Shopee, with measurable revenue results.
• Working knowledge of paid media (TikTok, GMV Max, Meta, Shopee, Google Ads), enough to read reports and challenge partners.