Deskripsi pekerjaan Marketing Manager THE PARALIAN ULUWATU
About the role
PT The Paralian Uluwatu is seeking a talented Marketing Manager to join our team on a contract basis. This role is based in Badung, Bali, and offers an exciting opportunity to lead marketing and digital communications initiatives for our organisation. As Marketing Manager, you will be instrumental in developing and executing strategic marketing campaigns that enhance our brand presence and drive business growth. This position is crucial to our continued success in the competitive hospitality and lifestyle sector, where effective digital and search marketing strategies are essential to reaching and engaging our target audience.
What you'll be doing
Developing and implementing comprehensive digital and search marketing strategies aligned with business objectives
Managing and optimising social media campaigns across multiple platforms to increase brand awareness and engagement
Overseeing search engine marketing (SEM) and search engine optimisation (SEO) initiatives to improve online visibility and drive qualified traffic
Creating and curating compelling marketing content including copy, visuals, and multimedia assets
Analysing marketing performance metrics and providing data-driven insights to inform decision-making and strategy refinement
Managing digital advertising budgets and campaigns to maximise return on investment
Collaborating with cross-functional teams including sales, operations, and creative departments to ensure cohesive brand messaging
Conducting market research and competitor analysis to identify opportunities and industry trends
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Monitoring and reporting on key performance indicators (KPIs) and marketing metrics
What we're looking for
Bachelor's degree in Marketing, Communications, Business, or a related field
3+ years of professional experience in digital marketing, search marketing, or a similar marketing role
Proven expertise in search engine marketing (SEM) and search engine optimisation (SEO) practices
Strong proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management tools
Experience developing and executing successful digital marketing campaigns with measurable results
Excellent written and verbal communication skills in English; additional language skills are advantageous
Strong analytical and problem-solving abilities with a data-driven approach to marketing decisions
Proficiency in content management systems (CMS) and marketing automation platforms
Project management skills with the ability to manage multiple campaigns and deadlines simultaneously
Creativity and strategic thinking coupled with strong attention to detail
Knowledge of the hospitality or tourism industry is highly desirable
Experience managing teams or mentoring junior marketing staff is preferred
What we offer
PT The Paralian Uluwatu is committed to providing a rewarding work environment for our team members. We offer competitive remuneration commensurate with experience and qualifications. As a contract position, this role provides flexibility and the opportunity to work on impactful marketing initiatives in a dynamic setting. We value professional development and provide opportunities to enhance your skills and knowledge in digital marketing. Our location in Badung, Bali provides access to a vibrant community and lifestyle. We foster a collaborative and creative workplace culture where your contributions are recognised and valued. We encourage open communication and support our team members in achieving their professional goals.