Marketplace and Commercial Specialist

Responsibilities

• Manage product assortment, product display (PDP), and content optimization to maximize visibility and conversion.
• Develop product offering strategies, including product bundles, exclusive marketplace packages, and promotional mechanics.
• Plan and execute official store promotions, marketplace campaigns, and commercial activities aligned with business objectives.
• Monitor and optimize marketplace advertising performance to improve conversion and sales efficiency.
• Analyze sales performance, traffic, conversion rate, ROAS, and other commercial metrics to identify growth opportunities.
• Monitor competitor activities, pricing, promotions, and marketplace trends to maintain competitiveness.
• Evaluate campaign effectiveness and continuously improve commercial performance.

Qualifications

• Bachelor's Degree in Business, Marketing, Management, or related disciplines.
• Minimum
• 3 years of experience
• in E-Commerce, Marketplace Commercial, Digital Commerce, or Online Business, preferably within FMCG or Consumer Goods.
• Strong understanding of marketplace ecosystems such as Shopee, Tokopedia, TikTok Shop, Lazada, or Blibli.
• Experienced in managing marketplace promotions, official store campaigns, product merchandising, and digital commercial activities.
• Strong analytical skills with the ability to translate data into business decisions.
• Familiar with marketplace advertising and performance metrics such as Sales, Conversion Rate, CTR, ROAS, and Traffic.
• Proficient in Microsoft Excel and data analysis.