Performance Marketing Specialist

Tanggung Jawab

• Develop and implement paid media strategies that support brand, marketing, and business objectives.
• Plan and manage full-funnel campaigns across relevant digital and e-commerce platforms, from awareness and consideration to conversion.
• Optimize audience targeting, campaign structure, budget allocation, bidding, and creative performance to maximize campaign results.
• Manage media budgets and allocate spending based on campaign objectives, performance, and growth opportunities.
• Monitor and analyze campaign performance to identify optimization opportunities and improve efficiency, reach, and conversion.
• Prepare performance reports and provide clear insights and recommendations for future media planning and campaign decisions.

Work closely with Brand, Creative, Social Media, E-Commerce, and other relevant teams to develop performance-driven creative assets and communication strategies.

Kualifikasi

• Bachelor’s degree in Marketing, Business, Communication, or other related fields.
• Minimum 3 years of experience in Paid Ads, Performance Marketing, Digital Advertising, or related roles.
• Hands-on experience managing paid campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other relevant platforms.
• Strong understanding of full-funnel advertising, campaign metrics, audience targeting, and media optimization.
• Experience managing advertising budgets with a focus on performance and efficiency.
• Strong analytical, communication, and collaboration skills.
• Experience in the beauty, cosmetics, FMCG, pharmaceutical, or consumer goods industry will be an advantage.
• Good English communication skills, both written and spoken.
• Willing to be placed in Kelapa Gading, Jakarta.