Performance Marketing

Tanggung Jawab

Plan, execute and optimize performance marketing campaigns across various ads platform including but not limited to Google, Meta, TikTok, and other ads platform to achieve company business objectives.

Monitor and report on key metrics from internal (Metabase) and external measurement tools (ads dashboard, MMP), giving actionable insights and recommendations.

Work closely with Brand Marketing, Content and Creative Team to develop engaging ad creatives that effectively resonate with the target audience.

Stakeholder management with external partner to stay informed about the latest industry trends and best practices in digital advertising.

Kualifikasi

• Bachelor’s degree in Marketing, Computer Science, Mathematic, Business, Communications or related field.
• Proficiency in ad platform tools such as Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, Appsflyer, etc.
• Solid analytical thinking skill to interpret data to insights from the campaigns
• Demonstrate a growth mindset by showing willingness to learn, experiment and optimize
• Have a sense of creativity to improve the ad creative