Skill diminta
CommunicationDeliveryQuality ControlSocial Media Marketing
Deskripsi
- What you will do
- Responsible for
- managing the overall Media strategy
- to increase brand exposure, social media discussion, and positive public sentiment.
- Plan and execute buzzer campaigns across TikTok, Instagram, X / Twitter, Threads, Facebook, and other relevant social media platforms.
- Manage buzzer networks, media partners, content distribution channels, and external communities to support campaign amplification.
- Monitor social media trends, user discussions, comments, and public sentiment related to the brand and campaign topics.
- Develop content strategies to support brand campaigns, product education, PR releases, and acquisition campaigns.
- Coordinate with Branding, Creative, KOL, PR, and Growth teams to ensure buzzer and media activities align with campaign objectives.
- Manage comment direction, discussion flow, and social media engagement to improve campaign visibility and credibility.
- Identify potential negative sentiment or public risk early and support the team in handling social media issues.
- Track and analysed buzzer and media performance, including reach, engagement, sentiment, traffic contribution, and campaign impact.
- Build and optimize SOPs for buzzer operations, media distribution, content amplification, reporting, and risk control.
- Lead, manage, and develop the Buzzer & Media team to ensure daily execution quality and campaign delivery.
- What you will need
- Minimum 4 years of experience in media strategy & management, media operations, social media marketing, digital campaign amplification, PR support, or related fields.
- Must have previous team management experience, including task allocation, performance tracking, team training, and execution quality control.
- Must have proven successful cases in buzzer campaigns, media amplification, viral content distribution, public sentiment management, or social media campaign growth.
- Strong understanding of Indonesian social media platforms, including TikTok, Instagram, X / Twitter, Threads, Facebook, and online communities.
- Experienced in managing buzzer networks, media partners, content seeding channels, community distribution, and external social media resources.
- Experienced in comment direction, social media discussion flow, content seeding, and campaign topic amplification.
- Data-driven mindset with the ability to analyses campaign performance, engagement quality, sentiment movement, media impact, and campaign ROI.
- Strong cross-functional communication skills and able to work closely with Branding, Creative, KOL, PR, Growth, and Product teams.
- Able to build structured SOPs, manage external resources, improve team efficiency, and ensure campaign execution quality.