Deskripsi
Heart Troops is a growing modest fashion brand based in Jakarta, dedicated to creating thoughtfully crafted pieces.
We are looking for a highly analytical, strategic, and result-driven Sales Lead to take full ownership to take ownership of our revenue-generating online & offline channels. This role plays a key part in optimizing commercial performance through effective pricing, promotions, trade marketing, marketplace operations, customer experience, and data-driven decision making to achieve sustainable sales growth and profitability.
Qualifications
- Bachelor's degree in Business, Marketing, Management, or a related field from reputable national university (PTN)
- Min. 3 - 5 years of experience in sales, commercial, or e-commerce, with at least 1 - 2 year in leader position.
- Data-driven with strong analytical skills; experienced interpreting sales, advertising, and customer data.
- Strong understanding of marketplace operations, trade marketing, pricing strategy, and digital commerce.
- Experience managing offline sales channels, retail partnerships, or distributor relationships is an advantage.
- Familiar with performance marketing metrics and sales funnel analysis.
- Excellent planning, communication, negotiation, and leadership skills.
- Adaptable, resourceful, and comfortable building processes in growing SME environment where flexibility and ownership are essential.
Responsibilities
- Develop and execute sales strategies across online and offline channels to achieve revenue and profitability targets.
- Plan pricing strategies, promotional campaigns, and trade marketing initiatives.
- Set sales targets, promotional calendars, and commercial plans.
- Forecast sales demand and coordinate stock planning with related teams.
- Lead marketplace operations and continuously optimize product visibility and conversion.
- Manage promotional programs including but not limited to vouchers, bundles, campaigns, and livestream commerce.
- Analyze sales performance, campaign effectiveness, advertising ROI, and customer insights to drive continuous improvement.
- Oversee performance marketing execution in collaboration with the marketing team.
- Build and strengthen offline sales channels, trade partnerships, and retail activation programs.
- Establish customer experience standards, service levels, loyalty initiatives, and complaint resolution processes.
- Prepare regular sales reports, commercial insights, and strategic recommendations for management.
- Lead, coach, and develop supervised team to improve performance and execution.