Skill diminta
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Deskripsi
About the role
We are seeking a talented and experienced Senior Brand Manager to join our dynamic team at PT Nirwana Lestari. As a Senior Brand Manager, you will play a crucial role in shaping the strategic direction and execution of our brand portfolio. This is a full-time position based in Alam Sutera Tangerang, Banten.
- What you'll be doing
- Develop and execute brand strategies for our product portfolio, focusing on both existing brands and upcoming product launches.
- Lead and manage marketing campaigns to enhance brand visibility and market presence.
- Analyze market trends, consumer insights, and competitor activities to identify opportunities for brand growth.
- Collaborate with cross-functional teams, including R&D, sales, and digital marketing, to ensure cohesive brand messaging.
- Manage brand budgets and track performance metrics to evaluate campaign effectiveness.
- Lead brand positioning initiatives and ensure alignment with company goals and values.
- Guide the creative direction for brand materials, packaging, and advertising content.
- Drive innovation by exploring new opportunities for product development and brand expansion.
- What we're looking for
- Minimum 5-6 years of experience in brand management, preferably within the consumer goods or retail industry
- Proven track record of developing and executing successful brand strategies that have driven measurable business results
- Excellent understanding of consumer behaviour, market trends, and competitive landscapes
- Strong analytical and data-driven decision-making skills, with the ability to turn insights into actionable plans
- Exceptional communication and presentation skills, with the ability to effectively influence and engage stakeholders at all levels