Trade and Brand Marketing Executive

MAIN PURPOSE

The Trade & Brand Marketing Executive is responsible for planning, executing, and monitoring trade & brand marketing activities in line with brand visibility, retail excellence standard, and sell-out growth plan across all Anessa channels. This role works closely with Sales, Marketing, Visual Merchandising, social commerce, and retail partners to ensure effective execution of promotional campaigns, in-store activations, and best-in-class merchandising standards.

KEY RESPONSIBILITIES

1.Trade Marketing & Retail Activation

Support effective collaboration between Brand, Sales, Visual Merchandising, and Operations teams to ensure best-in-class retail visibility and execution across key accounts.

Support the preparation and deployment of trade visibility materials, including execution briefs and creative guidelines, to support brand initiatives.

Connect Marketing and Sales teams, ensuring timely and consistent execution of campaigns across retail channels.

Oversee trade marketing implementation and monitor adherence to brand standards, visual merchandising principles, and promotional guidelines.

Mapping in-store execution performance and identify opportunities to enhance brand presence, consumer engagement, and campaign effectiveness.

• Create and execute Trade Marketing calendar in collaboration with Sales Manager.
• 2.Retailer & Cross-Functional Collaboration

Partner with Sales and Operations teams to support the development and execution of strategic initiatives across key retail accounts, including Watsons, Guardian, Sociolla, Sephora, and other priority partners, to accelerate business growth and market presence.

• Coordinate with VM team to develop Best in Class Instore Guideline Omni Channel.
• Manage communication and alignment with external vendors, agencies, and VM.
• 3.Creative Asset & Content Development Campaign

Support the development and refinement of creative briefs, ensuring alignment with brand strategy, campaign objectives, and consumer insights.

Collaborate closely with designers, agencies, and cross-functional stakeholders to deliver high-quality marketing assets that reinforce brand identity and messaging.

• Coordinate creative asset development, ensuring timely delivery and execution across multiple marketing channels.
• Adapt and optimize creative materials in response to market dynamics, business priorities, and campaign performance requirements.

Contribute strategic and creative recommendations to enhance the effectiveness, consistency, and impact of campaign visuals and communications.

Evaluate in-store execution performance and identify opportunities to enhance brand presence, consumer engagement, and campaign effectiveness.

Support brand activation event planning and execution by managing event flow, stakeholder coordination, on-site activations, and consumer engagement activities.

• Ensure all event activations are executed in line with brand guidelines, campaign objectives, and budget requirements.
• 4.KOL & Affiliate Management

Support Brand and Marketing Manager on sourcing, evaluating, and recommending relevant KOLs for brand campaigns and events, ensuring alignment with brand objectives and target audience.

• Serve as the key liaison between the brand and KOLs, managing partnerships and facilitating seamless collaboration opportunities.
• Coordinate KOL hosting activities, including logistics, briefing, and alignment of campaign deliverables and brand messaging.

Collaborate with social commerce executive to curate affiliate partners and support livestream activations to drive campaign performance and achieve affiliate acquisition targets.

Oversee product seeding initiatives, ensuring timely execution and consistent communication of promotional messages to KOL and affiliate partners.

Monitor campaign execution and partnership performance to ensure compliance with brand guidelines and maximize engagement, reach, and conversion outcomes.

• 5.Administration & Reporting
• Manage documentation related to trade marketing activities, campaign and creative assets.
• Ensure accurate and timely reporting of trade marketing initiatives and performance metrics.
• Maintain proper records of marketing assets and POSM inventory.

REQUIREMENTS

• Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
• Minimum 3 years of experience in Trade Marketing, Sales, Brand Marketing, or Key Account Management.
• Experience in Beauty, FMCG, Personal Care, or Retail industries is preferred.
• Exposure to modern trade and health & beauty retailers (e.g., Watsons, Guardian, Sociolla, Sephora) is an advantage.
• Proven experience in marketing campaign execution, retail activation, trade marketing initiatives, or brand management support.
• Strong analytical, excellent project management and execution skills.
• Strong communication and stakeholder management abilities.
• Detail-oriented with strong organizational skills.
• Proactive, agile, and able to work in a fast-paced environment.
• Willingness to travel for store visits and field execution monitoring.