Skill diminta
Attention to DetailCommunicationCopywriting
Deskripsi
Tanggung Jawab
- Develop and execute content strategies for Instagram, TikTok, and YouTube Shorts.
- Create engaging content ideas, concepts, and storytelling aligned with Evolene’s brand identity.
- Develop content plans, creative briefs, reports, and strategy decks.
- Write compelling copy and captions that strengthen brand communication.
- Monitor social media trends and adapt relevant trends while maintaining the brand’s character.
- Analyze content performance and translate data into actionable improvements.
- Collaborate with Creative, Marketing, and other relevant teams to execute content initiatives.
- Utilize AI tools to improve content ideation, execution, and workflow efficiency.
- Ensure content consistently reflects Evolene’s tone, identity, and positioning.
Kualifikasi
- Experience in Social Media, Content, Creative, Brand, or a related role.
- Strong understanding of Instagram, TikTok, and YouTube Shorts.
- Strong copywriting and storytelling skills.
- Able to develop structured content plans and creative briefs.
- Strong understanding of brand identity, tone of voice, and content consistency.
- Able to analyze content performance and use data to improve content strategy.
- Familiar with AI tools for content creation and productivity.
- Strategic, proactive, structured, and able to work independently.
- Strong attention to detail and good creative judgment.
- Passionate about fitness, sports, supplements, health, or performance culture is a plus.