Senior Creative (FMCG / Skincare)

Key Responsibilities

• Develop end-to-end creative campaigns for TANSKIN products across offline, online, e-commerce, and advertising channels.
• Lead, mentor, and supervise the creative team (Graphic Designers and Photographers) to ensure all visual outputs align with brand guidelines and campaign goals.
• Direct the visual strategy for product design, promotional materials, and commercial photoshoots/videoshoots.
• Manage and set up production sessions, including creative direction for product photoshoot and campaign content creation.
• Review, critique, and approve creative work, maintaining high quality and consistency across all touchpoints.

Requirements

• Minimum Bachelor’s Degree (S1) in Creative Multimedia, Visual Communication Design (DKV), Marketing, or a related field.
• Minimum 3–5 years of experience in a creative leadership role (Creative Lead, Art Director, or Creative Head), preferably in FMCG, Beauty, or Skincare industries.
• Strong conceptual, strategic, and leadership skills (hands-on execution/designing is not required, but a strong aesthetic eye and visual direction are mandatory).
• Proven track record of successfully leading a team of Graphic Designers and Photographers.
• Proficient in leveraging modern AI productivity and creative tools (Claude AI, Higgsfield) for moodboarding, ideation, and workflow optimization.
• Hands-on familiarity with video editing trends and tools like CapCut to direct short-form video content effectively.
• Excellent communication, brief-writing, and project management skills.