senior marketing

• Deskripsi pekerjaan senior marketing Pt Dusdusan Dotcom Indonesia
• Marketing Lead

Scope of Work

Lead the overall digital and offline marketing strategy for events, from pre-event preparation to execution and post-event evaluation. This includes content planning, KOL/influencer campaigns, digital ads, budgeting, and preparing Plan A–C to anticipate different situations.

Develop end-to-end concepts and marketing plans for upcoming events, including the event direction, promotional strategy, target audience, communication approach, and execution details.

Take ownership of digital advertising and online traffic, including campaign planning, monitoring performance, optimizing ads, and driving awareness and visitors to the event.

Develop concepts and ideas for new event IPs, from brainstorming and market research to creating the overall concept and proposing ideas that have strong potential to grow.

Build and manage external partnerships to support event growth and marketing activities, including banking partners, logistics companies, F&B brands, communities, and other potential strategic partners.

Work closely with internal teams such as Creative, Content, KOL, Operations, and Sales to make sure marketing plans are aligned and executed properly.

Lead and manage the marketing team, including delegating tasks, setting priorities, reviewing deliverables, and ensuring the team meets deadlines and campaign targets.

Requirements

Minimum 2 years of experience in KOL/influencer marketing, preferably with hands-on experience managing campaigns end-to-end.

Minimum 2 years of experience in creative content and social media, with a good understanding of content trends, social media behavior, and digital marketing.

Minimum D4/S1 graduate, preferably from Communication or related fields such as Public Relations, Broadcasting, International Relations, Management, Marketing, or other relevant majors.

Comfortable working in a fast-paced event environment, including being available on-site and working longer hours when required during event periods.

• Have a strong creative sense and good visual/content taste, with the ability to turn ideas into practical and engaging marketing concepts.
• Able to work well under pressure, move quickly, and adapt to changing situations, especially during event execution.
• Detail-oriented and able to take ownership and responsibility for both individual tasks and team deliverables.

Strong communication and coordination skills, especially when working with internal teams, external partners, vendors, and other stakeholders.

Able to lead, delegate, and manage a team while still being hands-on when needed.