Skill diminta
AhrefsEnglishGoogle AdsLogisticsSEMrushSEO
Deskripsi
Qualifikasi
- Bachelor's degree in Marketing/Communications/Business or equivalent experience.
- 1-3 years managing SEO + Google Ads (logistics/freight forwarding experience is a plus).
- Solid SEO fundamentals: keyword research, search intent, on-page, technical basics, internal linking, content optimization.
- Produce SEO articles end-to-end: research, outline, writing, optimization, publish-ready.
- Run SEO audits and implement actions (structure, metadata, indexing, speed, UX basics).
- Strong Google Ads (Search): keywords, match types, ad copy. bidding, budget management.
- Tracking & measurement: GA4, GTM, Google Ads conversions. UTM best practices.
- Data-driven optimization using KPIs (CPC. CTR. CVR. CPA. ROAS, lead quality).
- Familiar with GSC+ tools (Ahrefs/SEMrush/Screaming Frog or similar).
- Reporting (weekly/monthly) with insights + next actions.
- Strong English & Bahasa writing (ad copy + SEO briefs).
- Cross-team collaboration: Social Media, IT/Developers (website/LP SEO & tracking), BD/Sales (lead quality). Finance (budget/invoicing).
- Detail-oriented, organized, fast-paced, proactive; comfortable with testing (A/B ads, LP, keywords).