SEO / GEO Specialist

Job description for SEO / GEO Specialist at Beauty One International Pte Ltd

Beauty One International Pte Ltd is an established group of companies with a strong presence in Singapore and Malaysia. As the market leader in the beauty and grooming retail industry, we manage seven distinguished brands including Yun Nam Hair Care, London Weight Management, New York Skin Solutions, Dorra Slimming, Shakura Pigmentation Beauty, Jonsson Protein Healthy Hair Growth, and Victoria Facelift. We are committed to innovation, growth, and excellence, and we are continuously expanding our operations into new regions. To support this exciting expansion, we are seeking a driven and talented SEO / GEO Specialist who is eager to take on new challenges and grow with us. This is an opportunity to work in a dynamic environment where your skills will be valued, and your career will have clear paths for advancement.

• To manage and execute SEO & GEO for all brand, including, but not limited to, keyword research, content planning, and
• on-/off-page optimization, and to enhance brand visibility across AI-powered search platforms (e.g., Google AI Overviews, ChatGPT Search
• Act as the main liaison between in-house marketing teams and the SEO agency to ensure alignment and effective execution of SEO strategies
• Monitor, measure, and report performance, leveraging new AI tools and refining strategies to stay ahead of emerging digital trends
• All other related functions as assigned by supervisor

Requirements

Degree in Marketing, Communications, Media or related field.

At least 3 years of experience in SEO (beauty or lifestyle industry preferred),with at least 1–2 years working on or experimenting with Generative Engine Optimization (GEO/AI-Powered Search).

• Proficiency with SEO and AI tools such as SEMrush, Ahrefs, Google Analytics, Google Search Console and AI Overview, Chatgpt
• Self-motivated, detail-oriented, eye for content quality, and visual aesthetics aligned with beauty brand standards