Skill diminta
AhrefsGoogle AnalyticsJavaScriptSEMrushSEOWordPress
Deskripsi
Deskripsi pekerjaan SEO Spesialis PT INDUSTRI DRAMA NASIONAL
QUALIFICATIONS
Male / Female, maximum 30 years old
Minimum education: Diploma / Bachelor's Degree in Marketing, Digital Marketing, Communications, Information Technology, Computer Science, Business, or related fields
- Minimum 1–2 years of experience in SEO, Digital Marketing, Content Marketing, or related positions
- Fresh graduates are welcome to apply if they have strong knowledge and practical experience in SEO
- Strong understanding of SEO principles, keyword research, on-page SEO, off-page SEO, and technical SEO
- Experienced in conducting keyword research and identifying search opportunities
Familiar with SEO tools such as Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, SEMrush, Ubersuggest, or similar tools
- Understanding of search engine algorithms and current SEO best practices
- Able to optimize website content, including titles, meta descriptions, headings, URLs, internal links, and content structure
- Able to conduct SEO audits and identify technical and content-related issues
- Understanding of website performance, indexing, crawling, sitemap, robots.txt, and basic technical SEO
- Good understanding of content optimization and search intent
- Able to analyze website traffic, keyword rankings, organic performance, and SEO conversion data
- Familiar with competitor and market analysis
- Able to create SEO strategies based on business objectives and target audiences
- Basic understanding of HTML, CSS, and website structure is an advantage
- Familiar with WordPress or other CMS platforms is an advantage
- Good analytical and problem-solving skills
- Strong attention to detail
- Able to work independently as well as collaboratively within a team
- Self-motivated, proactive, disciplined, and result oriented
- Good English communication skills (spoken and written) are preferred
JOB DESCRIPTION
- Develop and implement SEO strategies to improve organic search visibility and website traffic
- Conduct comprehensive keyword research and identify high-potential keywords based on search intent and business objectives
- Perform on-page SEO optimization, including title tags, meta descriptions, headings, URLs, internal linking, and content structure
- Conduct regular technical SEO audits and identify issues affecting website performance and search engine visibility
- Optimize existing website pages and content to improve keyword rankings and organic traffic
- Work closely with the Content and Marketing teams to develop SEO-friendly content
- Create SEO content briefs and provide recommendations for content topics, keywords, and search intent
- Monitor keyword rankings, organic traffic, impressions, clicks, CTR, and other SEO performance metrics
- Analyze Google Search Console and Google Analytics data to identify opportunities and issues
- Conduct competitor SEO analysis and monitor competitor rankings, keywords, backlinks, and content strategies
- Develop and execute link-building and off-page SEO strategies
- Monitor website indexing, crawling, sitemap, robots.txt, canonical tags, and other technical SEO elements
- Identify opportunities to improve organic conversion and overall website performance
- Conduct regular SEO audits and prepare recommendations for improvement
- Prepare weekly and monthly SEO performance reports
- Track SEO KPIs and provide actionable insights to management
- Stay updated with Google algorithm updates, SEO trends, and industry best practices
- Collaborate with developers, content writers, designers, and marketing teams to implement SEO improvements
- Support overall digital marketing initiatives when required
ADDITIONAL VALUE
- Experience managing SEO for multiple websites or multiple brands
- Experience in B2B or B2C SEO
- Experience with international SEO / multilingual SEO is a plus
- Experience with e-commerce SEO is an advantage
- Experience with WordPress, Shopify, Webflow, or other CMS platforms
- Strong experience using Google Search Console and Google Analytics
- Experience with Ahrefs, SEMrush, Screaming Frog, Moz, or similar SEO tools
- Understanding of Google Core Updates and SEO algorithm changes
- Experience developing SEO content strategies
- Experience with local SEO and Google Business Profile
- Basic knowledge of HTML, CSS, JavaScript, and website development
- Experience in technical SEO
- Experience with digital marketing, social media, and content marketing
- Able to analyze data and convert SEO insights into actionable strategies
- Portfolio or proven SEO results is a strong advantage
- Experience working with AI-assisted content/SEO tools is a plus