Skill diminta
CommunicationCopywritingEnglish
Gaji pasar untuk posisi ini
Median Rp5,3 jt/bulan · rentang umum Rp4,5 jt – Rp6 jt
Berdasarkan 77 lowongan Social Media di Jakarta.
Lihat data gaji selengkapnya →Deskripsi
FYN Group which is part of Marx Capital Asia is hiring Social Media & Marketing Specialist (the Beauty, Cosmetics & Fragrance industry)
About the role
We are looking for a creative, passionate, and results-driven Social Media & Marketing Specialist to join our growing team. The ideal candidate understands consumer trends, creates engaging content, and knows how to connect social media activities with brand awareness, customer engagement, and sales growth.
- Key responsibilities
- Develop and execute social media and digital marketing strategies to increase brand awareness, engagement, and sales.
- Manage daily activities across Instagram, TikTok, and other relevant platforms.
- Plan and coordinate content calendars, promotional campaigns, and product launches.
- Create engaging marketing content aligned with brand positioning and customer preferences.
- Coordinate with KOLs, influencers, affiliates, and creative partners.
- Support online and offline retail marketing activities, including promotions, events, and product activations.
- Monitor competitors, consumer trends, and emerging social media opportunities.
- Track campaign performance and prepare regular reports with actionable recommendations.
- Collaborate with the sales, e-commerce, and creative teams to drive traffic and conversion.
- About you
- Bachelor's degree (S1) in Marketing, Communications, Business, Digital Media, or related fields.
- Minimum 2 years of relevant working experience in Social Media, Digital Marketing, Brand Marketing, or Retail Marketing.
- Experience in B2C (Business-to-Consumer) or retail marketing is required.
- Proven experience managing social media accounts for consumer brands.
- Strong understanding of Instagram, TikTok, and other relevant social media platforms.
- Ability to develop creative content strategies, campaigns, and monthly content calendars.
- Knowledge of current social media trends, algorithms, and audience engagement strategies.
- Experience in creating engaging content, including Reels, TikTok videos, Stories, and promotional campaigns.
- Understanding of influencer/KOL marketing, affiliate marketing, and social commerce.
- Strong copywriting and communication skills in Bahasa Indonesia and English.