Social Media Marketing Specialist (Talent Pool)

Placement

• Mayapada Tower 1, Setiabudi, Jakarta Selatan (Head Office)
• Key Responsibilities
• Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
• Plan and manage monthly content calendars for clinic and healthcare retail product campaigns.
• Create engaging healthcare content, including copywriting, short-form videos, and educational posts.
• Repurpose social media content into SEO-friendly health articles for the company website.
• Lead end-to-end content production, including photoshoots, videos, podcasts, and campaign launches.
• Collaborate with doctors, healthcare professionals, designers, and other stakeholders to produce accurate and engaging content.
• Manage social media communities by responding to comments, messages, and audience interactions.
• Monitor content performance, analyze insights, and optimize strategies based on data.
• Coordinate with the Digital Ads team, KOLs, and partners to maximize campaign performance.
• Stay updated with social media trends, digital marketing best practices, and healthcare industry developments.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
• Minimum
• 2 years of experience
• in Social Media Marketing or Content Marketing.
• Experience handling social media for
• healthcare, clinics, hospitals, pharmacies, wellness, or healthcare retail brands
• is preferred.
• Strong copywriting, content planning, and storytelling skills.
• Familiar with SEO and social media analytics tools.
• Creative, proactive, and able to manage multiple projects simultaneously.
• Passionate about creating meaningful healthcare content.