Social Media Officer

Company Description

Peponi Travel is an adventure travel company under PT Aku Bisa Liburan, founded in 2015 by passionate Indonesian travelers who aim to redefine exploration. The company designs authentic, in-depth, and immersive travel experiences that help travelers connect with destinations beyond typical tourist attractions. Peponi Travel has organized journeys for thousands of Indonesian travelers to Japan, Korea, New Zealand, Australia, the United Kingdom, Europe, the Arctic, and breathtaking Polar regions. Guided by a “Travel Like a Local” philosophy, the team focuses on genuine local interactions, unique accommodations, and cost-effective itineraries while supporting sustainability travel actions. Peponi Travel offers a professionally managed, trusted environment for team members who want to help others discover the world in deeper and more meaningful ways.

Role Description

The Social Media Officer is a contract, full time on-site role based in Kembangan. This role is responsible for planning, creating, and publishing engaging social media content that reflects Peponi Travel’s “Travel Like a Local” brand and inspires potential travelers. Day-to-day tasks include writing and designing posts, create contents, managing social media calendars, monitoring engagement and inquiries, and optimizing content for different platforms. The Social Media Officer will collaborate with the marketing and operations teams to gather travel stories and updates, and translate them into compelling digital campaigns. The role also involves tracking performance metrics, suggesting improvements, and ensuring consistent, culturally sensitive communication across all channels. If you're passionate about creating engaging content for Instagram and TikTok, enjoy being behind (and occasionally in front of) the camera, and want your work to inspire thousands of people to explore the world, we'd love to meet you.

What You'll Do

As our Social Media Officer, you'll be responsible for planning, creating, publishing, and optimizing content across Peponi's social media channels.

Your responsibilities include

Develop and execute content strategies for primarily Instagram and TikTok, with secondary channel through LinkedIn, Threads, and other digital platforms.

Create engaging content for Instagram and TikTok, from ideation and scripting to filming, editing, publishing, and performance evaluation.

Produce various content formats, including: Short-form videos (Reels & TikTok), Long-form videos (YouTube & campaign videos), Carousel posts, Instagram Stories with engaging storytelling, Behind-the-scenes and real-time travel content

• Write compelling captions and adapt storytelling for different platforms.
• Stay on top of social media trends and translate them into creative, high-performing content.
• Collaborate with our Creative Designer, Marketing Lead, Trip Leaders, and related Operations team to bring campaigns to life.

Be actively involved in Peponi's online and onsite marketing campaigns, including product launches, travel fairs, community events, media events, and expedition coverage.

• Capture and create content during company events, campaigns, and selected travel expeditions when required.
• Manage the social media content calendar and ensure consistent publishing.
• Engage with our online community through comments, direct messages, and interactive content.
• Analyze content performance and continuously optimize reach, engagement, audience growth, and qualified travel leads.
• We're Looking For Someone Who
• Passionate about social media, travel, and digital storytelling.
• Strong understanding of Instagram and TikTok trends, algorithms, and best practices.
• Comfortable creating content from start to finish—including scripting, filming, editing, and publishing.
• Skilled in mobile content creation and video editing (CapCut, Premiere Pro, Final Cut, or similar).
• Excellent copywriting skills in Bahasa Indonesia and English.
• Creative, proactive, detail-oriented, and highly organized.
• Comfortable working both in the office and on location during events or trips.
• Experience in content creation, social media marketing, or digital marketing is preferred.
• Bonus if you're a traveler or content creator yourself.

Benefits

• Competitive Monthly Salary (range Rp5,700,000-Rp6,300,000)
• Annual performance bonus
• Work from home (WFH) monthly allowance
• Engaging team monthly activity
• Annual team trip
• Health & Work insurance (BPJS-TK)
• Why Join Peponi?
• 🌍 Help build one of Indonesia's leading adventure travel brands.
• ✈️ Create content from extraordinary destinations across Europe, the Arctic, Africa, and beyond.
• 📱 Turn unforgettable travel experiences into stories that inspire thousands of people.
• 🤝 Work alongside a passionate, ambitious, and creative team.
• 📈 Grow your career in a fast-growing company where creativity, ownership, and innovation are valued.
• Show us your best work, we're excited to see your creativity in action.