Social Media Marketing Specialist

Placement

• Mayapada Tower 1, Setiabudi, Jakarta Selatan (Head Office)
• Key Responsibilities

Develop and execute social media strategies to strengthen brand awareness, audience engagement, and business growth across Filmore Health's portfolio.

Plan, create, and manage engaging content for all social media platforms, including content calendars, scripts, copywriting, and captions.

Collaborate with the Creative Team, Videographer, Photographer, KOL Specialist, and healthcare professionals to produce compelling content, including educational videos, testimonials, campaigns, and brand storytelling.

Monitor daily social media activities, including community engagement, comments, direct messages, and audience interactions, to maintain a positive brand presence.

Analyze social media performance through key metrics and provide actionable insights to continuously optimize content and campaign performance.

Stay up to date with the latest social media trends, platform updates, and emerging content formats to ensure the brand remains relevant and competitive.

Identify opportunities for viral, trend-driven, and culturally relevant content while maintaining brand consistency.

Coordinate with cross-functional teams to ensure all content aligns with marketing campaigns, promotional initiatives, and business objectives.

• Conduct competitor benchmarking and industry research to identify best practices and opportunities for growth.
• Support social media campaigns, brand activations, events, and other marketing initiatives organized by the company.

Requirements

• Bachelor's degree in a related field.
• Strong understanding of marketing funnels and how they translate into social media marketing strategies.
• Previous experience in social media management and strategy, supported by a strong portfolio.
• Must possess strong TikTok literacy and understand the platform's trends and algorithms.
• Strong eye for emerging trends, aesthetics, and visual storytelling.
• Familiarity with social media management and analytics tools.
• Excellent written and verbal communication skills with strong attention to detail.