Skill diminta
CommunicationContent WritingCopywriting
Gaji pasar untuk posisi ini
Median Rp5,3 jt/bulan · rentang umum Rp4,5 jt – Rp6,0 jt
Berdasarkan 79 lowongan Social Media di Jakarta.
Gaji lowongan ini 11% di atas median pasar.
Lihat data gaji selengkapnya →Deskripsi
Tanggung Jawab
- Manage and maintain the brand’s social media accounts across relevant platforms (Instagram/Tiktok/Youtube Short/Facebook)
- Develop and execute creative content calendars aligned with each brand’s identity, tone of voice, and marketing objectives.
- Directly participate in photo and video production (including setting up creative direction, props, and on-set shooting).
Write engaging captions and communication materials, while managing content scheduling and timely publication across platforms (Instagram, TikTok, YouTube Shorts, etc.).
- Plan and execute periodic social media campaigns to boost brand awareness, engagement, or specific promotional targets.
- Build and maintain active interactions with the community by responding to comments, direct messages, and engaging content formats.
- Stay updated on emerging social media trends, viral topics, and competitor strategies to keep brand content fresh and relevant.
- Monitor analytics, evaluate content performance, and compile monthly reports with actionable insights for continuous improvement.
- Coordinate closely with Design, Marketing, and Content teams to align visual assets and brand messaging.
Kualifikasi
Bachelor's degree (S1) in Communication, Marketing, Digital Business, or related fields.
Minimum 6 months to 1 year of experience as a Social Media Specialist, Content Creator, or Brand Strategist (handling multiple brands is a plus).
- Proven hands-on experience in content creation, including direct involvement in photo/video shoots.
- Strong dual capability as both a conceptor (strategy/ideation) and an executor (hands-on production & scheduling).
- Excellent copywriting and communication skills with a good sense of platform-specific tone of voice.
Proficient in reading social media analytics (Instagram Insights, TikTok Analytics, Meta Business Suite, TikTok Creator Studio) and converting data into meaningful reports.
- Creative, proactive, trend-savvy, detail-oriented, and adaptable in a fast-paced environment.
- Ability to work independently as well as collaborate within a team.