Social Media Specialist

Key responsibilities

Develop, plan and execute social media strategies across multiple platforms including Instagram, Facebook, TikTok, LinkedIn and other relevant channels

Create compelling and engaging social media content including graphics, videos, copy and interactive posts that align with brand guidelines and marketing objectives

• Monitor social media channels and respond promptly to customer inquiries, comments and messages to foster positive community engagement
• Analyse social media performance metrics and provide regular reports on campaign effectiveness, engagement rates and follower growth
• Collaborate with the marketing team to coordinate campaigns, promotional activities and product launches across social platforms
• Stay updated on current social media trends, best practices and algorithm changes to optimise content performance
• Manage social media calendars and scheduling tools to ensure consistent and timely content posting
• Build and nurture online communities by engaging with followers, responding to feedback and fostering brand loyalty
• Identify opportunities for brand partnerships, collaborations and influencer engagement to expand reach
• Conduct competitor analysis and social media benchmarking to inform strategy and identify growth opportunities
• What we're looking for

Proven experience as a Social Media Specialist or similar role in brand management or marketing, preferably with 2-3 years in social media management

• Strong knowledge of major social media platforms and their specific content requirements, algorithms and best practices
• Excellent written and verbal communication skills with the ability to create compelling, brand-consistent messaging
• Creative thinking and proven ability to develop innovative and engaging social media content
• Proficiency with social media management tools such as Hootsuite, Buffer, Sprout Social or similar platforms
• Strong analytical skills with the ability to interpret data, track KPIs and provide actionable insights
• Understanding of social media advertising, paid campaigns and budget management
• Excellent organisational skills with the ability to manage multiple projects and meet deadlines
• Fluency in Indonesian and English, both written and spoken
• Familiarity with brand management principles and customer engagement strategies
• Preferred: Experience with e-commerce, FMCG or retail industry
• Preferred: Knowledge of video editing and content production