Social Media Specialist

Duties & Responsibilities

• Support the planning, creation, publishing, and day-to-day management of social media content across channels.
• Content creation, including basic photography, videography, and photo/video editing, while collaborating closely with the production specialist.
• Collaborate with tenants to coordinate content production, collect updated materials, and facilitate revisions.
• Monitor key performance indicators (KPIs), including engagement, reach, impressions, views, and likes, and prepare regular performance reports.
• Research and identify potential communities, KOLs, media partners, and other third-party collaborators for social media partnerships.

Qualifications

• Bachelor’s degree holder in Marketing, Communications, or a related field
• Minimum 2 years of relevant experience in Social Media, Public Relations, or Digital Media.
• Experience managing social media content, preferably in the lifestyle, beauty, retail, or shopping mall industry.
• Strong understanding of major social media platforms, including Instagram, TikTok, Threads, Facebook, and X (formerly Twitter).
• Have a basic understanding of social media insights and performance metrics, with the ability to interpret reports and identify key trends.
• Have a basic understanding of Meta Ads and TikTok Ads, including audience targeting and budget allocation.
• Have basic content creation skills, including photography, videography, and photo/video editing using tools such as Canva and CapCut.
• Please attach a portfolio showcasing your previous social media or content creation work.
• Creative, proactive, and up to date with the latest social media trends, platform updates, and cultural moments. Able to identify suitable third-party collaborators, including Key Opinion Leaders (KOLs) and media partners, to support social media campaigns and events.
• Fluent in both written and spoken English.
• Able to work independently as well as collaboratively in a team environment.
• Willing to work on-site, including weekends and public holidays when required.