Supervisor KOL

Tanggung Jawab

• Lead and oversee the execution of KOL Marketing strategies across Brand Ambassadors, Exclusive KOLs, and community programs.
• Manage end-to-end KOL campaigns, from planning, briefing, execution, monitoring, to post-campaign evaluation.
• Build and maintain strong relationships with talents, agencies, and strategic partners to support long-term collaborations.
• Supervise campaign quality, content deliverables, timelines, and budget utilization to ensure business objectives are achieved.
• Analyze campaign, talent, and community performance, and recommend optimization strategies based on insights and data.
• Develop and strengthen fitness, sports, and lifestyle communities through impactful activation programs.
• Collaborate with Creative, Social Media, Marketing, Production, and Event teams to ensure integrated campaign execution.
• Lead, coach, and evaluate KOL team members while improving workflow, productivity, and execution standards.
• Prepare regular performance reports and provide strategic recommendations to management.

Kualifikasi

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 4 years of experience in KOL Marketing, Influencer Marketing, Talent Management, or Community Management.
• Minimum 1 year of experience leading a team as a Supervisor, Team Leader, or similar role.
• Proven experience managing end-to-end influencer campaigns and Brand Ambassador programs.
• Strong leadership, communication, negotiation, project management, and stakeholder management skills.
• Able to manage multiple campaigns, talents, and priorities simultaneously.
• Strong understanding of Instagram, TikTok, YouTube, and current digital marketing trends.
• Passion for the fitness, sports, health, or lifestyle industry is highly preferred.