Sukabumi
Rp3,0 jt – Rp5,1 jt · estimasi2 hari lalu
Develop and submit the annual trade marketing and promotional plans for key brands and customers in collaboration with the sales and marketing department, based on analyses, market evaluations, and historical trends.
Ensure implementation of the trade marketing plan and promotional programs designed to increase in-store brand presence and ultimately sales off-take at the trade level. Perform relevant checks and corrective actions if necessary.
Conduct promotion evaluations to monitor ROI of trade promotions and measure the effectiveness of in-store activities. Propose and implement improved mechanics to achieve better ROI where necessary.
Define and submit merchandising policies, ensuring implementation in alignment and close collaboration with the sales and marketing team.
Drive and support the sales team to execute strong visibility, shelf presence, and merchandising positions for key brands in key customers or channels.
Manage trade marketing budget expenses as per the allocation agreed by management to achieve maximum returns. Ensure budgets are well maintained and promotional activities and spends are reported accurately and in a timely manner.
Conduct regular field visits to check on POSM utilization, promotional activities, rapport building with key customers, monitoring competitors’ activities, and implementing tactical countermeasure campaigns as needed.
Bachelor’s degree in Business Administration, Marketing, or a related field. MBA will be an added advantage.
Minimum 8 years of experience in a sales or marketing role, with at least 3 years in a trade marketing management position in the Consumer Health Industry, preferably with a multinational company.
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