Skill diminta
Analytical ThinkingLeadershipProject ManagementStakeholder Management
Deskripsi
About the role
Lead and manage the team in executing Trade Marketing and Promotion Analysis activities to achieve company targets. Design and implement trade promotion programs for distributors, sales teams, and retail outlets across Indonesia. Monitor and evaluate the effectiveness of trade promotion programs based on Sell-In and Sell-Out sales data. Develop pricing strategies based on market demand, competitor benchmarks, and internal cost considerations. Manage the allocation and utilization of the national Sales & Marketing budget.
- Key responsibilities
- Lead and manage the team in executing Trade Marketing and Promotion Analysis activities to achieve company targets
- Design and implement trade promotion programs for distributors, sales teams, and retail outlets across Indonesia
- Monitor and evaluate the effectiveness of trade promotion programs based on Sell-In and Sell-Out sales data
- Develop pricing strategies based on market demand, competitor benchmarks, and internal cost considerations
- Manage the allocation and utilization of the national Sales & Marketing budget
- Oversee the monthly reward claim process for trade promotion programs
- Analyze the effectiveness of promotional programs and develop improvement strategies based on evaluation results
- Conduct product pricing analysis by benchmarking competitor prices and assessing market conditions
- Lead product pricing and trade marketing promotion strategies based on sales data analysis and market conditions
- Initiate and lead Business Review activities to evaluate distributor performance
- About you
- Minimum Bachelor's Degree (S1) in any relevant field
- Proven experience in Trade Marketing, Commercial, Sales Planning, or Pricing
- Proven experience at Manager level, with strong team management experience
- Strong experience in Trade Promotion, Pricing Strategy, Sales Analysis, Forecasting, and S&OP
- Experience in New Product Development (NPD) and/or Project Management is a plus
- Strong leadership, analytical thinking, problem-solving, and stakeholder management skills