Skill diminta
CommunicationGoogle AdsGoogle AnalyticsGoogle Tag ManagerJavaScriptSEOTroubleshootingWordPress
Deskripsi
Manage, maintain, and optimize the company's corporate website to ensure content accuracy, functionality, performance, and user experience.
Execute end-to-end SEO strategies, including keyword research, on-page SEO, technical SEO, and link-building initiatives to improve organic search performance.
- Monitor, analyze, and optimize website traffic, user behavior, and performance using analytics tools to support continuous improvement.
- Plan, execute, and optimize Google Ads campaigns (Search, Display, and Performance Max) to support business objectives.
- Optimize website structure, page speed, mobile responsiveness, indexing, and technical SEO in accordance with search engine best practices.
- Manage website content through CMS platforms and perform basic HTML, CSS, or JavaScript updates when required.
- Collaborate with content, design, IT, and marketing teams to enhance website functionality and deliver integrated digital campaigns.
Monitor website health, identify technical issues, and coordinate with internal teams or external vendors to ensure optimal website performance.
- Bachelor's degree in Marketing, Communication, Information Technology, Computer Science, or a related field.
- 2–3 years of experience in website management, SEO, digital marketing, or a related role.
- Strong understanding of SEO fundamentals, including on-page, off-page, and technical SEO.
- Experience managing corporate websites using CMS platforms such as WordPress or similar.
- Familiarity with HTML, CSS, and basic JavaScript for website maintenance and troubleshooting.
- Experience using Google Analytics, Google Search Console, Google Tag Manager, and Google Ads.
- Good understanding of website architecture, page speed optimization, mobile responsiveness, indexing, sitemap, and Core Web Vitals.
- Strong analytical mindset with the ability to interpret website performance metrics and provide actionable recommendations.
- Excellent communication and collaboration skills with cross-functional teams.
- Experience in B2B or industrial companies and basic UX/UI knowledge will be considered an advantage.