Ads Specialist

• We are hiring for Ads Specialist
• 📍 Location: Jakarta (On-site)
• 🏢 Employment Type: Full-Time
• About Gositus

Gositus is a Digital Transformation company specializing in Website Development, Software Development, AI Solutions, SEO, and Digital Marketing. We help businesses grow through innovative digital solutions and performance-driven marketing strategies. We are looking for an Ads Specialist who is analytical, creative, and results-oriented to manage and optimize paid advertising campaigns that generate quality leads and maximize return on investment.

Job Description

Plan, execute, monitor, and optimize digital advertising campaigns across multiple platforms (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and other relevant channels).

• Conduct keyword, audience, competitor, and market research to develop effective advertising strategies.
• Create, manage, and optimize campaign structures, targeting, bidding strategies, and budgets.
• Collaborate with the design and content teams to develop high-converting ad creatives and landing pages.
• Monitor campaign performance and continuously improve key metrics such as CTR, CPC, CPL, ROAS, and conversion rate.
• Generate qualified leads to support the Business Development and Sales teams.
• Perform A/B testing on ad copy, creatives, audiences, and landing pages.
• Track campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.
• Prepare weekly and monthly campaign performance reports, including insights and optimization recommendations.
• Stay up to date with the latest digital advertising trends, platform updates, and industry best practices.
• Job Requirements
• Minimum Bachelor's degree in Marketing, Communication, Business, Information Technology, or a related field.
• Minimum 2 years of experience in Digital Advertising, Performance Marketing, Paid Media, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads is required.
• Experience with LinkedIn Ads, TikTok Ads, or other advertising platforms is a plus.
• Strong understanding of digital marketing metrics, campaign optimization, and lead generation.
• Familiar with Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and conversion tracking.
• Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
• Experience managing advertising budgets and improving campaign ROI.
• Excellent communication and collaboration skills.
• Proactive, detail-oriented, and able to manage multiple campaigns simultaneously.
• Preferred Qualifications
• Experience in a Digital Agency, Software House, IT Consultant, Website Development, or Digital Marketing Agency.
• Google Ads Certification or Meta Blueprint Certification is a plus.
• Basic understanding of SEO, conversion rate optimization (CRO), and marketing funnel strategies is an advantage.