Art Director (Creative Lead)

Job description for Art Director (Creative Lead) at TBWA\Group Vietnam

At TBWA\Group Vietnam, we're looking for an experienced Art Director (Creative Lead) to lead the creative output of the S Team—an AI-powered Content Factory delivering high-quality, social-first content at speed and scale.

As the Creative Lead, you will translate campaign briefs into clear creative direction, lead both art and copy development, leverage AI-powered creative workflows, and guide a multidisciplinary team to consistently produce engaging, platform-native content aligned with brand objectives.

ROLES & RESPONSIBILITIES

• Lead the creative direction of the Content Factory, ensuring high-quality, social-first creative across all content outputs.
• Partner closely with Brand Teams to translate campaign briefs into actionable creative direction and content opportunities.
• Allocate work across designers, video editors, copywriters, and content creators, providing creative leadership throughout production.
• Drive concept development from briefing to execution, ensuring strong integration between art and copy.
• Champion AI-powered creative workflows, leveraging AI tools to accelerate ideation, asset creation, adaptation, and creative consistency.

Continuously explore, evaluate, and integrate emerging AI tools into the creative pipeline to maximize visual output, production efficiency, and cost-effectiveness.

Train and mentor creative team members on AI tools, workflows, and best practices, fostering an AI-native creative culture and continuously upskilling the team.

• Review and approve creative assets, ensuring they meet brand guidelines, campaign objectives, and platform best practices.
• Supervise open shoots and provide on-site creative direction for social-first content production.
• Continuously optimize creative quality, production efficiency, and content workflows to support a high-performing Content Factory.

QUALIFICATIONS

• 3–5 years of experience as an Art Director, Creative Lead, or Senior Designer within an advertising, digital, or creative agency.
• Strong portfolio showcasing social-first campaigns, digital content, and integrated creative work.
• Experience leading multidisciplinary creative teams in fast-paced production environments.

SKILLS

• Strong conceptual thinking, visual storytelling, and creative leadership.
• Ability to lead both art and copy development from brief to execution.
• Deep understanding of social platforms, content trends, and platform-native creative.

Advanced hands-on experience across a broad ecosystem of AI creative tools (e.g. ChatGPT, Magnific, Runway, Kling, etc.), with the ability to select the right tools for different creative challenges.

Proven ability to build AI-powered creative workflows that significantly improve visual quality, production speed, and scalability.

Strong capability in coaching and enabling creative teams to effectively adopt AI tools, establish best practices, and continuously evolve AI-driven production workflows.

• Experience managing high-volume content production while maintaining creative excellence.
• Excellent communication, stakeholder management, and presentation skills.

Join TBWAGroup Vietnam and be part of a collaborative, creative, and forward-thinking agency that values innovation, growth, and the power of impactful advertising. Together, we will shape the future of the industry.