Brand Manager - Beauty & Marketing Industry

Location

• Bali, Indonesia |
• Full-time | On-site
• Klara Cosmetics is looking for a commercially minded and hands-on
• Brand Manager
• to strengthen and grow our beauty brands across marketing, digital, e-commerce, creative, and customer experience.
• This role is ideal for someone who combines
• brand strategy, marketing expertise, commercial thinking, data analysis, and strong attention to detail

. You will work closely with management and coordinate with Marketing, Creative, E-commerce, Performance Marketing, and Web Development teams to ensure the brand is consistently represented and marketing activities deliver measurable results.

• Key Responsibilities
• Brand Strategy & Marketing
• Develop and execute brand and marketing strategies aligned with business objectives.
• Maintain consistent brand positioning, messaging, and customer experience across all channels.
• Develop marketing plans, campaigns, priorities, and key performance indicators.
• Monitor beauty industry trends, competitors, customer behaviour, and market opportunities.
• Identify opportunities to increase brand awareness, customer acquisition, retention, and revenue.
• Website & Digital Experience
• Review and improve the website from a
• brand, UX, content, conversion, and commercial perspective
• Evaluate website structure, landing pages, product pages, messaging, CTAs, and customer journey.
• Work with the Web Development team to implement website improvements.
• Ensure website content, visuals, promotions, and product presentation are aligned with the brand.
• Review website analytics and identify opportunities to improve performance and conversion.
• Marketing Performance
• Work closely with the Performance Marketing team across Meta, Google, TikTok, and other relevant channels.
• Understand and analyse key metrics including
• ROAS, CAC, CTR, CPC, CPM, conversion rate, and revenue
• Review campaign performance and identify areas for improvement.
• Use marketing and sales data to support strategic decisions.
• Ensure marketing activities are aligned with commercial objectives and brand strategy.
• Creative & Content
• Provide strategic direction to the Creative and Content teams.
• Review photography, videography, social media content, campaign concepts, graphic design, and promotional materials.
• Ensure creative work is consistent with the brand identity and commercial objectives.
• Develop clear creative briefs and campaign directions.
• Maintain a consistent and premium beauty brand standard across customer touchpoints.
• E-commerce
• Work closely with the E-commerce team across Shopify and other digital sales channels.
• Review product presentation, promotions, merchandising, bundles, and customer journey.
• Monitor product and sales performance and identify opportunities to improve conversion and revenue.
• Connect e-commerce insights with marketing and brand initiatives.
• Team Coordination
• Coordinate Marketing, Creative, E-commerce, Performance Marketing, and relevant external partners.
• Set priorities, timelines, deliverables, and KPIs across marketing projects.
• Monitor project progress and ensure deliverables meet the required quality and deadlines.
• Facilitate effective collaboration between teams and management.
• Reporting & Analysis
• Prepare regular brand and marketing performance reports for management.
• Analyse website, marketing, e-commerce, campaign, and sales data.
• Identify trends, opportunities, and performance gaps.
• Provide practical recommendations based on data and market insights.

Requirements

• 5+ years of experience
• in Brand Management, Marketing Management, Digital Marketing, or a related role.
• Experience in
• beauty, cosmetics, skincare, haircare, wellness, fashion, or premium consumer brands
• is highly preferred.
• Strong understanding of brand strategy, digital marketing, e-commerce, website optimisation, and customer experience.
• Strong analytical and commercial thinking with the ability to connect marketing activities to business results.
• Experience reviewing website performance, UX, conversion journeys, analytics, and digital customer experience.
• Strong understanding of performance marketing metrics including
• ROAS, CAC, CTR, CPC, CPM, and conversion rate
• Ability to work effectively with Marketing, Creative, E-commerce, Performance Marketing, and Web Development teams.
• Strong creative judgement and understanding of premium brand presentation.
• Excellent project management, communication, and coordination skills.
• Fluent English is required
• , both written and spoken.
• Highly organised, proactive, detail-oriented, and comfortable working in a fast-paced environment.
• Willing to work
• full-time on-site in Bali
• What We Are Looking For
• We are looking for someone who can
• think strategically while also understanding the details behind execution and performance

You should be comfortable reviewing a website and identifying improvement opportunities, analysing marketing reports, understanding campaign performance, evaluating creative work, and connecting customer experience with commercial results.

• The ideal candidate combines
• brand thinking, digital expertise, analytical ability, commercial awareness, and strong execution skills
• Experience working with a growing, premium, or international beauty brand will be highly valued.
• Why Join Klara Cosmetics?
• Opportunity to work with a growing international beauty business.
• Work closely with management and contribute to key brand and marketing decisions.
• Exposure to brand strategy, digital marketing, e-commerce, creative, and performance marketing.
• Opportunity to help develop and strengthen a growing beauty brand across markets.
• Fast-paced environment with meaningful ownership and opportunities for professional growth.