Brand Senior Manager

Tanggung Jawab

• Hi! We are
• PT Putera Mahkota Indonesia
• (PMI Haircare), the exclusive importer and distributor of K18 and ghd in Indonesia.
• We are looking for an experienced
• Brand Senior Manager
• to lead the growth of
• K18 and ghd in Indonesia
• across brand, marketing, and commercial channels.

This role will translate global brand direction and business targets into clear go-to-market strategies, strong brand execution, and measurable sales and profitability growth.

• What You’ll Do
• Develop annual brand strategies, positioning, and key messaging for K18 and ghd, including strategies for key product categories and SKUs.
• Translate principal guidelines, business targets, and product priorities into actionable commercial and marketing plans across
• Professional Channel, Modern Trade, and E-commerce
• Lead go-to-market strategies for campaigns, product launches, activations, paid media, content, and KOL initiatives.
• Establish marketing budgets and margin parameters in line with the company’s sales and profitability objectives.
• Lead and provide direction to brand-related functions, including visual, KOL, digital performance, and channel teams.
• Ensure consistent premium brand execution across all consumer and trade touchpoints.
• Work closely with channel owners to drive sales performance, identify growth opportunities, and improve execution.
• Develop demand forecasts to support product availability, sales plans, launches, and brand-building activities.
• Monitor brand, sales, and marketing performance and turn data into clear commercial actions and recommendations.
• Manage communication and alignment with international principals on brand direction, business priorities, and market development.

Kualifikasi

• You’re the Right Fit If You
• Have
• 10+ years of experience
• in brand management, marketing, commercial, or related roles, including at least
• years in a managerial position
• Have strong experience in
• brand strategy, go-to-market planning, and channel or commercial management
• Understand digital marketing and paid media, including key performance metrics such as ROAS and marketing efficiency.
• Are commercially minded, analytical, and comfortable making decisions based on both data and business priorities.
• Have strong leadership skills and experience managing or coordinating cross-functional teams.
• Hold a Bachelor’s degree in Marketing, Business, Management, or a related field. A Master’s degree is an advantage.
• Have strong written and verbal English skills and are comfortable communicating with international principals.
• Nice to Have
• Experience in
• beauty, FMCG, premium consumer goods, or brand distribution
• Experience managing relationships with international brands or principals.
• Experience working across multiple sales channels, particularly professional, modern retail, and e-commerce.
• What You’ll Get
• The opportunity to build and grow two globally recognized premium brands,
• K18 and ghd
• , in Indonesia.
• A high-impact role with direct involvement in brand, marketing, and commercial growth.
• A fast-moving and collaborative environment with room to take ownership and drive meaningful results.
• Competitive compensation and benefits.
• Ready to take the lead in growing K18 and ghd in Indonesia? Send us your updated CV and apply today.