Brand & Marketing Leader

About the role

As Brand & Marketing Leader at IT's Buah, you are the primary driver in designing and executing holistic end-to-end marketing strategy from Big Campaign development to detailed team evaluation. This role focuses on building meaningful brand while functioning as a growth engine with direct impact on sales pipeline scale and company revenue growth. You are responsible for leading the team, conducting data-based problem analysis (root-cause analysis), and optimizing campaign performance in a fast and dynamic (agile) work environment.

• Key responsibilities
• Master and manage the entire marketing lifecycle to support, expand, and accelerate commercial sales penetration
• Conduct sharp root-cause analysis continuously to solve complex market challenges and optimize campaign efficiency and performance

Monitor, analyze, and take full responsibility for achieving key marketing KPIs across all marketing channels (digital, social, community, and partnerships)

Lead, direct, and execute various high-impact marketing initiatives in a flexible, dynamic, and fast-growing business environment

Manage marketing budget allocation (paid ads, social media, KOL, and community activities) efficiently to maintain alignment of marketing strategy with overall business objectives

• About you
• Minimum 1 year proven experience in holistic marketing. Experience in F&B or Wellness industry is highly preferred
• Strong track record in aligning marketing strategy directly with business growth targets and sales
• Deep analytical capability to quickly diagnose performance gaps and marketing ecosystem
• High alignment with IT's Buah vision and mission in realizing affordable and impactful healthy lifestyle
• Internalize and practice SEHAT values: Solution-Oriented, Empati, Honest (Integrity), Antusias, and Tumbuh
• A-Player Mindset with professional work ethic, adaptability to change, and high execution orientation
• Committed to continuous learning through internal development programs and active participation in health culture

About us

IT's Buah is committed to realizing an affordable and impactful healthy lifestyle (#SehatBerdampak).