Skill diminta
Analytical ThinkingCRMCommunicationDrivingEnglishLogisticsMicrosoft OfficePresentationStrategic Planning
Deskripsi
Job Description
- Lead the growth of the company by driving brand development, new product launches, and customer awareness initiatives.
- Develop and execute brand strategies that strengthen brand equity, increase market share, and support overall business objectives.
- Build, maintain, and enhance a strong brand identity while ensuring consistent brand communication across all channels.
- Design and implement effective go-to-market strategies for new product launches and brand campaigns.
- Analyze consumer insights, market trends, and competitive activities to identify growth opportunities and optimize brand performance.
- Develop compelling brand positioning and messaging that resonate with target customers and drive customer engagement.
- Manage product portfolios through effective demand planning, sales forecasting, and promotional strategies to achieve business targets.
- Monitor and optimize product profitability and gross profit performance to maximize return on investment (ROI).
- Track brand health, campaign effectiveness, and customer feedback, and translate insights into actionable improvement plans.
Manage inventory performance by maintaining optimal Days of Supply (DOS) and minimizing aging stock through strategic planning and cross-functional coordination.
Collaborate closely with Sales, Finance, Supply Chain, Logistics, CRM, and other stakeholders to ensure successful execution of marketing initiatives and business objectives.
- Manage marketing budgets and ensure efficient allocation of resources to maximize brand and business performance.
- Lead and mentor the marketing team, fostering a culture of innovation, accountability, and continuous improvement.
- Job Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Minimum 9 years of progressive experience in Marketing Communications, Brand Management, or Brand Promotion, including at least 3 years of experience leading and managing a team of 5 or more people.
- Proven experience managing well-known brands, preferably within the retail industry.
- Excellent verbal and written communication skills in English.
- Strong analytical thinking, problem-solving, and presentation skills.
- Ability to work effectively in a fast-paced and dynamic environment.
- Willing to work full-time from the company's office in Bandengan Selatan, West Jakarta.