Brand & Marketing Manager

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Ensure digital marketing hygiene is fully set up and maintained across all entities: Meta Ads, Meta Pixel, Google Business Profile, Google Analytics, Google Search Console, bio IG, linktree, WhatsApp Business, and all digital touchpoints

Manage and optimize website performance across entities — including landing pages, SEO on-page, loading speed, mobile responsiveness, and conversion optimization

• E. Team Leadership & Delegation
• Build SOPs, workflows, and quality checklists that allow the team to operate consistently without the Manager's involvement in every detail
• Coach and develop team members to increase capability and independence over time
• F. Stakeholder Management, Communication and reporting
• Collaborate actively with entity stakeholders— align on brand direction, present performance reports, and manage expectations
• Communicate confidently in both Bahasa Indonesia and English
• Present weekly and monthly performance reports with clear analysis — not just data recap, but diagnosis and strategic recommendations
• G. Marketing Systems & Infrastructure
• Build and maintain marketing SOPs, automated reporting systems, and operational workflows
• Set up and maintain a real-time performance dashboard accessible
• Implement time budgeting and workload tracking tools for the team
• Develop crisis management SOP and brand reputation monitoring system across all entities

JOB REQUIREMENTS

• A. Education & Experience
• Minimum Bachelor's degree in Marketing, Communications, Business, or related field
• IPK > 3.4 Minimum*
• Minimum 8 years of experience in brand and/or marketing roles, with at least 2 years in a managerial position*

Proven track record of building brand presence and growing social media engagement — demonstrated through measurable growth in followers, engagement rate, reach, or community building across relevant platforms

• Proven experience managing multiple brands or complex marketing portfolios simultaneously
• Background in education, consulting, FMCG, startup, or agency*
• B. Technical Marketing Skills
• Strong command of brand strategy frameworks — brand positioning, narrative design, tone of voice, visual identity*
• Deep knowledge of digital marketing: Meta Ads, Google Ads, SEO/SEM, GEO, email marketing, social media strategy
• Proficient in marketing analytics tools: Meta Business Suite, Google Analytics, Google Search Console
• Strong understanding of content strategy and content planning across platforms (Instagram, TikTok, YouTube, LinkedIn)
• Experienced in GTM strategy development and campaign management from brief to post-analysis
• Able to read data, extract meaningful insights, and translate them into strategic decisions and recommendations — not just reports

Advanced proficiency in AI tools for marketing (ChatGPT, Claude, AI image generation, SEO & analytics tools, workflow automation) — used as a strategic accelerator, not just a productivity shortcut

• C. Strategic & Analytical Ability
• Thinks strategically — sees the big picture and builds marketing direction toward long-term business goals*
• Strongly data-driven — uses data as the foundation for every recommendation, strategy, and campaign decision

Continuously learns and updates knowledge on marketing frameworks, platforms, and industry developments — reads actively , applies deliberately

• Uses AI tools deliberately and intelligently — knows when and how to apply them to amplify strategy, not replace thinking
• Can facilitate and moderate strategic discussions
• D. Communication Skills
• Fluent in written and verbal communication in both Bahasa Indonesia and English
• Strong business writing — able to craft compelling brand narratives, campaign briefs, and strategic proposals
• Structures all communication from the perspective of a decision maker: What is happening — Why — Next Steps with clear timeline and PIC
• Able to present clearly and confidently to the CEO and other key stakeholders
• F. Character & Working Style
• High grit — has been tested in difficult situations and consistently demonstrated resilience through actions, not just self-reported claims.

High ownership — raises issues early, speaks up constructively, and is not held back by fear of disagreement, excessive overthinking, or avoidance.

• Emotionally mature — communicates concerns, frustrations, and blockers with honesty, professionalism, and solution-oriented thinking.
• Detail-oriented and fast-paced — catches errors before they leave the team while maintaining speed and consistently high standards.

Open to feedback — receives feedback with humility, implements it quickly, and demonstrates sustained improvement without repeating the same mistakes.

Intellectually curious — actively seeks new knowledge, reads broadly, learns continuously, and deliberately applies insights to improve their work.

• G. Multi-Brand & Stakeholder Management
• Proven ability to operate across multiple brands and entities simultaneously
• Comfortable managing multiple stakeholders with different personalities, expectations, and communication styles
• Builds and maintains trust with stakeholders through consistent, quality delivery — not just relationship management