Creative Director (Social Media ADS)

• Deskripsi pekerjaan Creative Director (Social Media ADS) SPIRAL SFS Group Indonesia
• *Type of video: ADS (Social Media/E-Commerce)
• *Must submit Portfolio that contained E-Commerce/Social Media ADS achievement.
• Here are a few of our visions

Data Over Ego

If an "ugly" ad converts better than a "beautiful" one, we run the ugly one. You must be willing to kill your darlings based on data.

Speed & Volume

We need high-volume testing of hooks, angles, and formats.

Thick Skin

We dissect creatives brutally to improve them. You must be able to give and take direct feedback without getting emotional.

Trend Hunter

You don't just watch TikTok; you analyze why it’s viral and adapt it to our brand instantly.

As our Creative Director, you have two obsessions

Get the Click

Architect high-converting ad creatives that drive direct sales (ROAS).

As you will lead our creative team (designers, videographers, editors) with a "Spartan Mentality" prioritizing speed, testing, and winning results over ego and aesthetic perfection.

Requirements

Portfolio of Results

We don't just want to see a showreel. We want to see creatives who made sales

Copywriting Mastery

You understand that good design is useless without a powerful headline and script. You can write hooks that grab attention.

Platform Native

You live and breathe TikTok, Instagram Reels, and YouTube Shorts. You understand the nuances of each platform's algorithm.

Leadership Experience

Proven experience in managing creative talent and keeping high morale under pressure.

The "Hustle"

• Willing to pick up a camera or write a script yourself if the situation demands it.
• Key Responsibilities
• A. Conversion Performance Marketing

Ad Concept Ideation

Develop winning angles, hooks, and scripts for Meta Ads (IG/FB) and TikTok Ads.

Creative Testing

• Lead the A/B testing strategy for creatives. Test different hooks, thumbnails, and calls-to-action.
• B. Leadership & Production

Team Command

Manage the workflow of Graphic Designers, Video Editors, and Content Creators. Ensure they deliver on time and on brief.

Quality Control

You are the final gatekeeper. Nothing goes live unless it meets our standard of excellence and strategic intent.