Skill diminta
Meta AdsTikTok Ads
Deskripsi
Tanggung Jawab
Plan, execute, and optimize digital advertising campaigns across TikTok Ads Manager, Meta Ads, and marketplace advertising platforms, particularly Shopee Ads.
- Monitor campaign performance and advertising spend to ensure effective budget allocation and optimal results.
- Analyze ad creatives to identify high-performing and underperforming content, and provide data-driven recommendations for improvement.
- Conduct creative testing and campaign optimization to improve advertising performance.
- Analyze key advertising metrics and use insights to develop strategies that support campaign objectives.
- Stay up to date with advertising trends, platform updates, and new strategies across TikTok, Meta, and marketplace platforms.
Kualifikasi
- Hands-on experience managing TikTok Ads Manager, particularly consideration campaigns, and Meta Ads.
- Good understanding of marketplace advertising, especially Shopee Ads, beyond social media advertising.
- Proven experience managing substantial advertising budgets, ideally around IDR 100–500 million per month.
- Strong analytical skills with the ability to evaluate ad creative performance and identify opportunities for optimization.
- Data-driven, detail-oriented, adaptable, and willing to learn new advertising strategies and tools.
- Able to make informed decisions based on campaign performance data and continuously improve advertising effectiveness.