Digital Marketing

Deskripsi pekerjaan Digital Marketing PT Inovasi Sukses Sentosa

DIGITAL MARKETING SPECIALIST

• PT Inovasi Sukses Sentosa
• (Indotrading.com)
• Indotrading.com is looking for a
• Digital Marketing Specialist
• who is experienced in managing paid advertising, performance marketing, and digital campaign activation to support our business growth.

Responsibilities

• Plan, execute, monitor, and optimize digital advertising campaigns across
• Meta Ads (Facebook & Instagram), Google Ads, and TikTok Ads.
• Develop digital marketing strategies based on business objectives, target audience, and campaign goals.
• Manage and allocate advertising budgets efficiently based on campaign objectives and expected results.
• Monitor and analyze campaign performance,
• including ROAS, ROI, CTR, CPC, CPL, CPA, conversion rate, and revenue generated
• Conduct regular optimization of campaigns, audiences, creatives, placements, bidding strategies, and budgets.
• Conduct A/B testing for creatives, copywriting, audience segments, landing pages, and campaign settings.

Develop and execute digital campaigns and campaign activations from planning, execution, monitoring, optimization, to post-campaign evaluation.

Conduct market, audience, and competitor research to identify opportunities for campaign development.

Collaborate with the Content, Marketing, Sales, and other relevant teams to ensure campaigns support business and lead-generation objectives.

• Prepare campaign performance reports and provide recommendations based on data and insights.
• Identify opportunities to improve campaign efficiency, lead quality, conversion, and overall advertising performance.

Requirements

• Minimum D3/S1 in Digital Marketing, Marketing, Communication, Business, or related fields.
• Minimum 2 years of experience in Digital Marketing, Performance Marketing, or Paid Media.