Skill diminta
Attention to DetailDrivingGoogle AdsMeta AdsTikTok Ads
Deskripsi
Tanggung Jawab
Execute and optimize performance-driven digital marketing campaigns across Meta Ads, TikTok Ads, Google Ads, and Marketplace Ads (Shopee / Tokopedia).
- Support the Digital Marketing Supervisor/Manager in driving demand and revenue through well-executed digital campaigns.
- Assist in developing creative angles, hooks, and messaging ideas based on product insights and campaign objectives.
- Monitor and analyze key performance metrics such as CTR, cost per lead, CPA, and ROAS to improve campaign effectiveness.
- Manage and execute campaigns at the SKU level, ensuring the right message reaches the right audience at the right funnel stage.
- Track daily and weekly campaign performance and prepare performance reports with insights and actionable recommendations.
- Collaborate closely with Content, Creative, and KOL teams to continuously improve creative performance.
- Support creative testing initiatives and help scale high-performing campaigns.
Kualifikasi
- 2-5 years of experience in digital marketing or performance advertising.
- Experience in FMCG, supplement, fitness, or DTC brands is a strong plus.
- Hands-on experience managing paid ads on Meta Ads, TikTok Ads, and/or Google Ads.
- Basic understanding of digital funnels, conversion metrics, and creative testing.
- Comfortable working with numbers, dashboards, and performance data.
- Curious, fast learner, and open to testing, iteration, and feedback.
- Strong execution mindset with good attention to detail.
- Not ego-driven and willing to grow into a Senior or Managerial role in digital marketing.