E-Commerce Operation Supervisor (Ads & Analytics)

Company Overview

We are a fast-growing gemstone jewelry brand. Luna Star, operating in Indonesia. Backed by deep collaborations with top-tier Indonesian celebrities, we maintain a robust local edge with a successful network of offline boutique retail chains alongside our expanding digital presence. As we enter a strategic scaling phase, we are looking for a highly analytical and sharp E-commerce Operation Supervisor to optimize our digital funnels and drive paid growth.

Role Overview

This role is designed for a data-driven, hands-on practitioner who excels at performance marketing and funnel diagnostics. You will not just manage budgets; you will dissect data, optimize ROI, and uncover growth vectors across our primary online channels, with a core focus on TikTok Shop and supplementary management on Shopee.

Job Responsibilities

1. Paid Ads Ownership (Core)

Take full end-to-end ownership of paid advertising campaigns on TikTok Shop (TikTok Shopping Ads) and Shopee (Shopee Ads). Continually monitor, test, and optimize bidding strategies, audience targeting, and creative performance to maximize ROI/ROAS and total GMV.

2. Data Analytics & Funnel Diagnosis

Build and maintain daily/weekly/monthly operational dashboards to track end-to-end funnel metrics (Impressions→Clicks→Add-to-Cart→Conversion). Diagnose drops in performance instantly and turn raw data into immediate, actionable optimization plans for product listings and marketing assets.

3. On-Platform Optimization Support

Collaborate with the execution team to conduct A/B testing on product titles, SEO keywords, main imagery, and pricing structures based on data insights. Provide data-backed feedback to the content team to guide short-video and live-stream asset creation.

4. O2O Integration Support

Coordinate with the offline retail arm to build digital traffic loops, ensuring online platforms seamlessly capture and convert traffic generated by offline Pop-up events and retail boutiques.

Job Requirements

1. Experience

Minimum of 2–3 years of hands-on e-commerce operations and performance marketing experience in the Indonesian market, specifically on TikTok Shop and Shopee.

2. Hard Skills

• Advanced proficiency in paid ads manager platforms and store backend analytics tools.
• Strong mathematical and analytical mindset; ability to interpret data patterns and complex e-commerce funnels.

Industry Background: Direct experience in high-turnover, visual-driven industries such as Fashion, Jewelry & Accessories, Beauty, or FMCG is highly preferred.

3. Mindset

Highly detail-oriented, self-motivated, and comfortable operating in a fast-paced entrepreneurial environment.

4. Language

• Professional working proficiency in English (strict requirement for written reports, analysis dashboards, and strategic communication).
• ⚠️ Pre-Interview Assignment (Mandatory)

To be considered for this role, candidates must independently research our online presence under the brand Luna Star in Indonesia and prepare answers for the following questions prior to the initial interview:

Audit & Analysis: Evaluate our current TikTok Shop and Shopee stores. Identify at least 3 strengths and 3 critical weaknesses/bottlenecks in our current product layout, visual presentation, or funnel optimization.

Action Plan: If hired, what are the top 3 high-priority tasks you would execute within your first 30 days to optimize our ad accounts and store health?

Target Setting: Based on your assessment, what realistic, data-driven operational goals (e.g., Target ROAS, Conversion Rate improvement) would you set for our platforms over a 90-day horizon?

Candidates also need to provide solid case study based on his/her experience to demonstrate the data analysis, action plan, and results delivered.