Manage the performance of company-owned online stores and marketplace channels to achieve established sales and revenue targets.
Build and maintain strong relationships with Marketplace Account / Relationship Managers to support channel growth and maximize commercial opportunities.
Coordinate the implementation of company campaigns across all online sales channels according to approved timelines and campaign objectives.
Ensure product catalogs, pricing, promotions, banners, product availability, and other online merchandising elements are accurate and consistently updated.
- Monitor the performance of each online sales channel and provide data-driven recommendations to improve sales, traffic, and profitability.
- Identify and develop joint business opportunities and promotional programs with marketplace partners to drive incremental sales.
- Monitor marketplace trends, competitor activities, pricing, platform programs, and consumer behavior to support online sales strategies.
Coordinate with Marketing, Sales, Warehouse, Customer Service, Finance, and other relevant functions to ensure successful campaigns, smooth e-commerce operations, order fulfillment, and achievement of online sales targets.
Oversee day-to-day e-commerce operations, including product catalog management, stock availability, customer shopping experience, order management, and overall channel quality.
Optimize traffic, conversion rate (CRO), and sales performance through data analysis, campaign management, online merchandising, and KPI-based recommendations.
- Prepare regular online sales and channel performance reports, including key insights, issues, and improvement opportunities.
- Execute special projects, initiatives, and ad hoc assignments assigned by management to support departmental and company objectives.
- Bachelor’s degree in Business Administration, Marketing, E-Commerce, Management, or a related field.
- Minimum 2–4 years of experience in E-Commerce, Marketplace Management, Online Sales, Digital Commerce, or related functions.
Hands-on experience managing marketplaces and/or company-owned online stores, preferably Shopee, Tokopedia, TikTok Shop, Lazada, or similar platforms.
- Proven experience in managing online sales targets, product catalogs, pricing, promotions, campaigns, and marketplace operations.
- Experience working directly with Marketplace Account / Relationship Managers and managing commercial partnerships.
- Strong understanding of e-commerce KPIs, including GMV, revenue, traffic, conversion rate, AOV, sell-through, and campaign performance.
- Strong analytical skills with the ability to translate sales and channel data into actionable recommendations.
- Understanding of CRO, online merchandising, marketplace algorithms, and digital promotional mechanics.
- Strong coordination skills with Marketing, Sales, Warehouse, Customer Service, Finance, and other cross-functional teams.
- Proficient in Microsoft Excel / Google Sheets; experience with e-commerce analytics and reporting tools is an advantage.
- Strong attention to detail, commercial awareness, and problem-solving skills.
- English proficiency is an advantage.