Skill diminta
CRMCommunicationDrivingEnglishGoogle AdsGoogle AnalyticsLeadershipMeta AdsSEOStakeholder Management
Deskripsi
- Drive revenue growth across all offline and digital channels, including e-commerce, marketplaces, websites, and mobile applications.
- Lead digital marketing performance, including Paid Media and SEO, to drive traffic, customer acquisition, and revenue growth.
- Optimize conversion rates and end-to-end customer journeys across all digital platforms.
- Develop and manage CRM and loyalty programs to improve customer retention, engagement, and repeat purchases.
- Develop and execute the company’s omnichannel strategy to ensure a seamless and consistent customer experience across all channels.
- Lead digital campaigns end-to-end, from strategy and planning to execution, performance monitoring, and ROI evaluation.
Monitor and optimize the digital and commercial funnel, including CAC, ROAS, LTV, conversion rate, retention, and other key performance indicators.
- Establish data-driven decision-making through dashboards, analytics, customer insights, and AI-powered tools.
- Collaborate closely with cross-functional divisions and key stakeholders to ensure strategic alignment and effective execution.
- Provide strategic and operational support to E-Commerce Operations and CRM functions.
- Lead continuous improvement initiatives to enhance digital performance, customer experience, and channel profitability.
- Undertake special projects and ad hoc initiatives assigned by management to support departmental and company objectives.
- Bachelor’s degree in Marketing, Business Administration, E-Commerce, Digital Business, Information Systems, or a related field.
- Minimum 5–8 years of experience in Digital Marketing, E-Commerce, Digital Growth, Omnichannel, CRM, or related functions.
- Proven track record of driving revenue growth across digital and offline channels.
- Strong experience managing e-commerce, marketplaces, websites, and mobile applications.
- Strong knowledge of Paid Media, SEO, CRO, CRM, Loyalty, and Digital Analytics.
- Hands-on experience with key performance metrics including CAC, ROAS, LTV, Conversion Rate, Retention Rate, and Revenue.
- Strong understanding of omnichannel strategy and customer journey management.
- Experience in data analytics, dashboards, marketing automation, and AI-powered tools is highly preferred.
- Strong commercial mindset with proven ability to translate data and insights into business strategies and measurable results.
- Strong leadership, stakeholder management, communication, and cross-functional collaboration skills.
- Experience managing and developing digital marketing, e-commerce, CRM, or growth teams.
- Proficient in Google Analytics, Google Ads, Meta Ads, marketplace platforms, CRM tools, and dashboard/BI tools.
- English proficiency is preferred, both written and verbal.