Deskripsi
- Gen Z candidate-energetic, culturally plugged-in, and digitally native
- Experience in F&B or hospitality industry is preferred
Comfortable working in a nightlife environment- including working with alcohol and late-night operational hours (afternoon to late night shift)
- Lead brand strategy, target audience positioning, and ensure brand consistency across all channels and touchpoints.
- Drive demand generation, revenue growth, and direct the commercial calendar and campaign priorities.
- Own activation planning, social media direction, and content governance-including creation, planning, and publishing.