Growth Manager

Tanggung Jawab

• Growth plan development & management
• Develop the objectives, KPIs, and Growth Plan for the Supply 2W (2-Wheel)/4W (4-Wheel) and Car Biz 2W/4W segments.
• Manage the entire Growth Funnel, identify growth levers, and prioritize resources for each stage.
• Monitor business and Marketing performance, analyze insights, and make data-driven optimization decisions.

Take ownership of growth performance, going beyond Lead/CPL toward metrics such as Qualified Lead, Onboard, Activation, Deposit, and Revenue.

IMC Planning & Integrated Growth Campaigns

Develop IMC Plans aligned with business/campaign objectives, from defining Target Audience → Communication Objective → Key Message/Proposition → Channel Mix → Budget → KPI → Measurement.

Plan and coordinate the synchronized deployment of ATL/BTL/Digital/CRM/Partnership/Content/Event/Livestream channels to create impact across the entire funnel.

Collaborate with Marketing, Business, Content, Agencies, and partners to execute campaigns by phase: Awareness → Consideration → Conversion → Retention/Activation.

Evaluate the performance of each channel/campaign, optimize budgets, and allocate resources based on business outcomes, not just media metrics.

• Building the Growth Platform & Data system
• Set the direction for developing the Driver Data Platform, CRM/CDP, Dashboards, and measurement systems that serve Growth.
• Standardize data and build a Driver 360° management system across the entire lifecycle.
• Collaborate with Product, Data, IT, and Business to develop Marketing Automation, Attribution, Conversion Tracking, and AI solutions.
• Build KPI/Dashboard systems to support operations and decision-making.
• Team management & cross-functional coordination
• Set objectives, assign work, manage performance, and develop the capabilities of the Growth team.
• Establish a working approach based on Data – Experiment – Automation – AI to enhance team productivity.

Coordinate cross-functional resources across Marketing, Business, Product, Data, IT, and Operations to ensure the progress and effectiveness of the Growth Plan.

Report, advise, and propose strategic decisions to the Head of Department/Board of Management.

Kualifikasi

Bachelor's degree in Economics, Management Information Systems, Data Analytics, Marketing, Information Technology, or related fields.

>5 years of experience in Growth, Digital Marketing, Business, Data, or Product/Growth; experience in Platform, Mobility, Marketplace, or E-commerce is preferred.

• Business + Marketing + Data mindset, with the ability to build strategies and manage by KPIs.
• Capable of building Growth Funnels, IMC Plans, and managing multi-channel performance.
• Team management, project management, and cross-functional coordination skills.
• Experimental mindset, problem analysis, data-driven decision-making, and the ability to scale growth models.
• Agile, flexible, and highly adaptable.