Senior Growth Specialist

Tanggung Jawab

Excecute Growth plan for Green SM Indonesia's two-wheel (2W) and four-wheel (4W) businesses, translating commercial priorities into actionable campaign plans, KPIs, budgets and timelines.

Execute go-to-market plan, city and depot expansions, big events, livestreams, community activations and always-on programs; manage delivery, risks and post-campaign reviews.

Design and execute integrated ATL and O2O campaigns across paid, owned and earned channels to drive driver acquisition, vehicle sales or leasing, platform onboarding, activation and retention.

Build and scale driver, creator, affiliate and local community programs through recruitment days, mini job fairs, depot and Warteg activations, referrals, KOL/KOC partnerships, publisher and community pages, seeding and social media.

Develop campaign propositions, key messages and creative briefs; coordinate the production of social and paid-media content, sales materials, event POSM, landing pages and livestream formats, ensuring cultural relevance for Indonesian audiences.

Collaborate cross-functionally with internal departments and relevent stakeholders to ensure seamless communication and timely delivery.

Manage campaign budgets, quotations, vendor scopes and implementation quality; ensure efficient spending, clear documentation and compliance with company processes.

Kualifikasi

Bachelor's degree in Marketing, Business Administration, Communications or a related field.

Three to five years of relevant experience in growth marketing, integrated marketing, brand activation or customer and driver acquisition; experience in ride-hailing, mobility, automotive, marketplace, consumer technology or other high-growth services is preferred.

Proven ability to independently own campaigns from insight and planning through execution, performance review and optimization.

Strong working knowledge of ATL and O2O marketing, including service launches, offline activations, KOL/KOC, creator or community programs, paid media and livestream formats.

Strong analytical capability and comfort working with funnel metrics, campaign dashboards, spreadsheets and performance reports to make data-informed decisions.

Excellent project-management and stakeholder-management skills, with the ability to manage multiple workstreams, approval processes, agencies and vendors in a fast-paced environment.

• Solid experience in campaign budgeting, quotation review, procurement coordination and cost or quality control.
• Excellent written and verbal communication skills in Bahasa Indonesia and English; Vietnamese is an advantage.

Strong ownership, attention to detail, commercial thinking, adaptability and bias for action; able to influence cross-functional teams without formal authority.