Head of GT Sales - Beauty Personal Care

• Deskripsi pekerjaan Head of GT Sales - Beauty Personal Care Baskit
• About Baskit

Baskit is the go-to-market platform for emerging brands and distribution channels accross FMCG, beauty/personal care, and fashion. We dominate every distribution channel and bring together distribution support, tech, and credit for our customer.

Role Overview

Baskit's General Trade (GT) business reaches 150+ cities through a large network of small-format beauty and personal care stores, resellers, and local distributors. We're looking for a GT Beauty Sales Head to own this channel end-to-end: growing the store and distributor network, managing the field team, and ensuring healthy seller retention and payment collections.

Key Responsibilities

Own and manage GT (General Trade) beauty sales performance across Indonesia, covering all cities and regions currently served (150+ cities, 31 provinces).

Lead negotiations with individual stores, local distributors, and wholesalers to expand shelf presence, secure better terms, and drive sell-in and sell-out.

Build and manage relationships with distributors and resellers, identifying and onboarding new store and distributor partners to grow network coverage.

Manage and coach the field sales team (regional/city sales reps and team leads), setting targets and tracking performance against store acquisition, retention, and sales goals.

Track and report on team KPIs on a weekly/monthly basis — new store acquisition, active store retention, sales per store, and territory coverage.

• Own seller retention — proactively identify at-risk stores/distributors and put in place plans to keep them active and growing.
• Oversee seller payments and collections, working closely with the credit/finance team to ensure timely collections and healthy aging.
• Share regular market feedback with leadership to inform pricing, SKU, and expansion decisions.
• What We're Looking For

5-8+ years of experience in FMCG/beauty & personal care sales, with significant exposure to General Trade / traditional trade distribution in Indonesia.

• Proven track record managing multi-city or national sales teams and hitting distribution/sales targets through distributors and GT outlets.
• Strong negotiation skills with hands-on experience dealing directly with stores, distributors, and wholesalers.
• Experience managing collections/receivables from a distributed retail or reseller network.
• Comfortable using sales/CRM or ERP tools to track team activity and performance; data-driven approach to managing a large field team.
• Strong people management skills; able to lead, motivate, and hold accountable a geographically distributed team.
• Willingness to travel across Indonesia as needed.
• Fluent in Bahasa Indonesia and working proficiency in English.
• Why Join Baskit

Be part of a fast-growing, well-capitalized company backed by investors including Cento Ventures, Forge Ventures, and Investible, building category-defining distribution infrastructure for Southeast Asia.

• Own a high-impact, highly visible channel with direct influence on company revenue.
• Work directly with founders and a fast-moving, entrepreneurial team.